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AMA PINNACLE AWARDS FINALISTS ANNOUNCED

Your local marketing team got winning results. Now it’s time to see if you’ll win a Pinnacle award, too. The following organizations and agencies are finalists in their categories. Not every finalist wins, but you want to be there Thursday, May 16, at Comedy @ Carlson to find out…and to see who’s named Marketer of the Year. Get Your Tickets Here

CATEGORYWINNERSUBMISSION
VideoBrandtatorshipBoulter Brand Video
First American Healthcare FinanceDisruptive Innovation: Parkview Health's Winning Idea
Tipping Point CommunicationsBuffalo Olmsted Parks Conservancy - FLOmingos Highlights
Dixon SchwablPluta Cancer Center Emerald Ball Video
Special EventITX Corp.ITXUX2018: Beyond the Pixels Conference
McDougall CommunicationsThe Eyes Have It: CORE Dominates ARVO ‘18
Tipping Point CommunicationsBuffalo Olmsted Parks Conservancy - FLOmingos!
Dixon SchwablAllendale Columbia Make Your Mark Gala
Social Media InitiativeText100All That Glitters Can Be Gold: Xerox Iridesse Lead Generation Shines on Facebook
Helen & GertrudeHologic-Genius™ 3D MAMMOGRAPHY™
Dixon SchwablPGA Uses the Power of Social Media to Grow the Game of Golf Through Diversity and Inclusion
Dixon SchwablRBC Heritage Social Media Channels Contribute to Record Ticket Sales
WebsiteCaterTraxCorporate Website Homepage Website Redesign
MakewayPro-Tech Website
ITX CorpBoys & Girls Clubs of Rochester Website
TGW StudioOut Alliance Website Redesign
Print Piece/PackagingFirst American Equipment FinanceManufacturing Client Welcome Package
Manning & NapierADA Tour de Cure Legacy
Most-Improved TacticFirst American Equipment FinanceTile Mailer
Dresden Public RelationsPhoenix Graphics - New Website Launch
Digital MarketingMcDougall CommunicationsCORE Knowledge: Launching the Ultimate Eye Science Game
The Verdi GroupThe Verdi Group St. John's Home Semcasting Pilot Digital Marketing
B2C Integrated Marketing CampaignWordRappCountryMax Brand Campaign
L-Tron CorporationL-Tron Marketing Increases OSCR360 demos by 6,556% YOY
Monroe Community CollegeMCC Opens Doors Campaign Spring 2019
Dixon SchwablThe Great New York State Fair 2018 Campaign
B2B Integrated Marketing CampaignMcDougall Communications
Celebrating and Elevating Optometry: CooperVision's 2018 Best Practices
EMA Design AutomationThe Hitchhikers Guide to PCB Design
Online AdvertisingAmbrell CorporationGenerating Extraordinary Revenue Through Effective Execution of a PPC Campaign
Full Circle SEMSEO Blog Strategy
Monroe Community CollegeMCC Open Doors Spring 2019 Campaign YouTube Video
Dixon SchwablRochester Electric Vehicle Accelerator (ROC EV) Advertising
Direct Mail/Direct ResponseThe Verdi GroupDRUGSCAN Lead Generation Campaign_Direct Mail
Carestream HealthCarestream All Products Campaign
Influencer Marketing BlogWordRappQualitrol Blog
Manning & NapierManning & Napier's Financial Planning Blog
Small Budget CampaignCaterTraxDriving Business with Targeted Promotion
First American Equipment FinanceRate Lock Campaign
Sundance Marketing, LLCCatholic Family Center See Their Stories Campaign
Villa of HopeEmployee Retention Campaign
CollateralFirst American Equipment FinanceExtreme Makeover: Vendor Finance Style
First American Equipment FinanceManufacturing Client Welcome Package Brochure
Villa of Hope75th Anniversary Annual Report
KempCreativeWXXI BizKid$ - Financially Fun
Logo DesignSUNY GeneseoSUNY Geneseo Enhanced Institutional Logo
Dresden Public Relations"Two Tickets to Paradise" Logo
TV/Radio Spot“Today is Tomorrow in Progress” TV CampaignJay Advertising
CountryMax Brand TVWordRapp
MCC Open Doors Television Commercial Spring 2019Monroe Community College
FLCC_FindYour_TVCommercial_Finger Lakes Community College
Other FinalistsTipping Point CommunicationsA Smashing New Year
L-Tron CorporationL-Tron Print Ad increases leads by +11%
Dixon SchwablFinger Lakes Visitors Connection Re-Imagines Content Strategy
Rubino's Italian FoodsRubino's Italian Food Social Media Initiative
Initial Here Creative ServicesYou don't have to say the F word
First American Equipment FinanceRate Lock Campaign

A few notes about the judging:

  • Judging was conducted by the Columbus, OH chapter of the American Marketing Association. The judges were exceedingly complimentary of the work being done in Rochester. Our thanks for their many hours of work.
  • Finalists were determined by a scoring rubric of – strategy, creative execution, and results. Finalist had to meet a minimum total score. That’s why some categories have several finalists and other have none.
  • Silver and Gold winners had to meet minimum total scores, as well. Not every category has Silver and Gold winners.
  • Marketer of the Year winners in the Profit and Not-for-Profit categories will be announced at the Pinnacle Awards on May 16. Those winners are based on the highest total scores with tie-breakers at the judges’ discretion. And the winners represent truly brand-building, results-generating campaigns.

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