AMA|Rochester has a strong board of directors, comprised of professional marketers from around the Rochester area.

Rosanne Simiele Bellavia

Rosie has a decade of experience in marketing, marketing technologies, and product marketing for professional services firms and SaaS companies. In her Product Marketing role at CaterTrax, she informs the product strategy which defines the future of CaterTrax. She has been intimately involved with aligning product ideas and development efforts with customer needs. Rosie thrives acting as the catalyst for communication within the organization and bringing the voice of the customer into the business. She holds a BA in English & Professional Communications and Information Design, and Inclusive Childhood Education and a MSA in Educational Technology – both acquired from Nazareth College of Rochester.

JoAnn Linder

Immediate Past President
JoAnn Linder is the Director Global Marketing Communications at Carestream Health. JoAnn has spearheaded innovative product marketing initiatives in healthcare IT and medical imaging systems for the past 16 years. Prior to the marketing focus, she had roles in corporate research, power generation manufacturing and software consulting. JoAnn holds a Bachelor in Engineering from the University of Wisconsin – Madison and a MBA from Florida Institute of Technology.

Chris Piedici

Christopher Piedici, CPA, is a Senior Manager in Freed Maxick CPA’s Assurance and Attest Practice. Chris is responsible for client relationships and the direct oversight of client services to not-for-profit entities, manufacturing, service entities, public school districts and charter schools, governmental organizations, and start-up entities. Chris is an active community member serving on the board of Flower City Down Syndrome Network; a committee member of RocCity Coalition, NYSSCPA–Rochester Chapter NextGen & COAP Committee; and an investor member of NextGen Rochester a program of Rochester Area Community Foundation. He holds a B.S. degree in accounting and B.S degree in accounting information systems from Canisius College.

Alison Taylor

Membership Chair





Laurie Dwyer

Programming Co-Chair
Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management.

In addition, Laura is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion – raising money for the Cystic Fibrosis Foundation.

Cathy Rubino Hines

Programming Co-Chair
Cathy Rubino Hines is the president of the Marketing Collaborative and is Past President of the AMA | Rochester. She has been providing marketing consulting services for more than 25 years and is a healthcare marketing specialist. After spending 15+ years working in advertising agencies, Cathy made the switch to working on the “client side.” She then chose another career change and opened her “virtual agency” the Marketing Collaborative which specializes in healthcare marketing.

If you would like to talk with Cathy about any of her work experiences, how to break into the agency / marketing business, or becoming a marketing consultant, she would be happy to have a cup of coffee with you. Feel stuck in your career? Cathy has a breadth of experience to advise on what might be a good fit for you.


Erin DiVincenco

Programming Co-Chair
Erin is the VP of Marketing at Brand!ntegrity.



Zach Cedruly

Social Media Chair





Russell McDonald

Vice President Collegiate Relations

Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, and supply chain. Additionally holds several patents. Prior experience in other industries and served with the U.S. Army. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on other not-for-profits as a Board member including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer.

Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.

Tamara VanNostrand

Communications Chair





John Richelsen

SIG & Research Chair





Brian Rapp

Awards Co-Chair
Brian Rapp is always hungry for change and constantly curious about what’s new and what could work in marketing. When he’s not supporting AMA|Rochester in his sponsorship role, you’ll find Brian on his bike, on a boat or having coffee at the nearest cafe.



Nikki Nisbet

Awards Co-Chair
Nikki (DellaPenta) Nisbet is a Client Development and New Business Leader at SIGMA Marketing Insights, a local firm focused on data and marketing analytics. She has 10 years of diverse sales and marketing experience, previously working for Newell Rubbermaid and Toshiba International in several locations including NYC, Atlanta, and Houston.

Outside of the Rochester Chapter of the AMA, Nikki volunteers with the Women’s Council of the Rochester Business Alliance, the United Way’s Young Leader’s Club, and is an active member of Northridge Church. She has a taste for Starbucks, an interest in animals and a passion for the Buffalo Bills.

She holds a Bachelor’s degree in Business Administration and Marketing from St Bonaventure University.

Michael Reed

Web & Technology Chair
Michael Reed is Manager of Analytics and Automated Marketing at Dixon Schwabl in Rochester, NY. He brings over 10 years of experience in multichannel marketing and web/digital analytics. Michael is also an adjunct instructor at the Eastman School of Music, teaching classes in digital marketing, web design, and multi-media technology. Michael holds an MBA in marketing and competitive strategy from the University of Rochester.



Linda Flannery

AMA Administrator