AMA|Rochester has a strong board of directors, comprised of professional marketers from around the Rochester area.
Rosanne Simiele Bellavia
Rosie has a decade of experience in marketing, marketing technologies, and product marketing for professional services firms and SaaS companies. In her Product Marketing role at CaterTrax, she informs the product strategy which defines the future of CaterTrax. She has been intimately involved with aligning product ideas and development efforts with customer needs. Rosie thrives acting as the catalyst for communication within the organization and bringing the voice of the customer into the business. She holds a BA in English & Professional Communications and Information Design, and Inclusive Childhood Education and a MSA in Educational Technology – both acquired from Nazareth College of Rochester.
Immediate Past President
JoAnn Linder is the Director Global Marketing Communications at Carestream Health. JoAnn has spearheaded innovative product marketing initiatives in healthcare IT and medical imaging systems for the past 16 years. Prior to the marketing focus, she had roles in corporate research, power generation manufacturing and software consulting. JoAnn holds a Bachelor in Engineering from the University of Wisconsin – Madison and a MBA from Florida Institute of Technology.
Christopher Piedici, CPA, is a Senior Manager in Freed Maxick CPA’s Assurance and Attest Practice. Chris is responsible for client relationships and the direct oversight of client services to not-for-profit entities, manufacturing, service entities, public school districts and charter schools, governmental organizations, and start-up entities. Chris is an active community member serving on the board of Flower City Down Syndrome Network; a committee member of RocCity Coalition, NYSSCPA–Rochester Chapter NextGen & COAP Committee; and an investor member of NextGen Rochester a program of Rochester Area Community Foundation. He holds a B.S. degree in accounting and B.S degree in accounting information systems from Canisius College.
By day, Laura leads the marketing efforts at the RIT Saunders College of Business and teaches marketing courses at the college. In addition, she has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, General Signal and SPX.
She is currently a board member of the Rochester American Marketing Association and served as president of theRochester e-Business Association. Laura received her MBA from Rochester Institute of Technology and founded Strategic Insite, a marketing and branding consulting firm in 2001. Laura’s current position is the Director Marketing and Communications, RIT Saunders College of Business Marketing Professor at Rochester Institute of Technology, Saunders College of Business. She is also President, Strategic Insite.
Cathy Rubino Hines
Cathy Rubino Hines is the Founder and President of the Marketing Collaborative LLC and is Past President of the AMA | Rochester. She has been providing marketing consulting services for more than 25 years and is a healthcare marketing specialist. Her approach is to build marketing programs based on a solid strategic foundation — no matter the size of the marketing challenge.
Her experience has extended to Fairport Baptist Homes, Finger Lakes Community Health, The Commons on St. Anthony (Loretto), Cornell Department of Computer Science, Rochester General Hospital, Lakeside Health, to name a few. Visit her LinkedIn profile for more. linkedin.com/in/cathyhines
Diana (Drake) Valenti
Diana (Drake) Valenti is a motivated and detail-oriented marketing professional. After graduating in May 2010 with an M.B.A. in Marketing, she returned to Rochester, NY to start her professional career, and came to the AMA|Rochester Board to serve with the Programming team.
Vice President Collegiate Relations
Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, and supply chain. Additionally holds several patents. Prior experience in other industries and served with the U.S. Army. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on other not-for-profits as a Board member including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer.
Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.
Brian Rapp is always hungry for change and constantly curious about what’s new and what could work in marketing. When he’s not supporting AMA|Rochester in his sponsorship role, you’ll find Brian on his bike, on a boat or having coffee at the nearest cafe.
Nikki (DellaPenta) Nisbet is a Client Development and New Business Leader at SIGMA Marketing Insights, a local firm focused on data and marketing analytics. She has 10 years of diverse sales and marketing experience, previously working for Newell Rubbermaid and Toshiba International in several locations including NYC, Atlanta, and Houston.
Outside of the Rochester Chapter of the AMA, Nikki volunteers with the Women’s Council of the Rochester Business Alliance, the United Way’s Young Leader’s Club, and is an active member of Northridge Church. She has a taste for Starbucks, an interest in animals and a passion for the Buffalo Bills.
She holds a Bachelor’s degree in Business Administration and Marketing from St Bonaventure University.
Web & Technology Chair
Michael Reed is Manager of Analytics and Automated Marketing at Dixon Schwabl in Rochester, NY. He brings over 10 years of experience in multichannel marketing and web/digital analytics. Michael is also an adjunct instructor at the Eastman School of Music, teaching classes in digital marketing, web design, and multi-media technology. Michael holds an MBA in marketing and competitive strategy from the University of Rochester.