Meet the Team

We’re a diverse group of marketing junkies whose expertise and experience is across the board – literally. This is an all-volunteer group who is work hard, play hard and we’ve got one common goal: to put Answers into Action and build our Rochester Marketing Community. If you want to see something from us, say something to us! So, connect with any of us on LinkedIn so we can meet up for a cup of coffee on us. See you around!

Rosanne Simiele Bellavia

Rosie has a decade of experience in marketing, martech, and product marketing for professional services firms and SaaS companies. Her educational background includes a BA in English & Professional Communications and Information Design, and Inclusive Childhood Education and a MSA in Educational Technology – both acquired from Nazareth College of Rochester.

In her Product Marketing role at CaterTrax, she informs the product strategy which defines the future of CaterTrax. She has been intimately involved with aligning product ideas and development efforts with customer needs. Rosie thrives acting as the catalyst for communication within the organization and bringing the voice of the customer into the business.

Rosie is grateful for an amazing community of marketers who know that marketing is about how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them. Share the same passion? Rosie would love to connect. P.S. Coffee makes everything better.


JoAnn Linder

Immediate Past President
JoAnn Linder is a Past President of AMA|Rochester and the Director Global Marketing Communications at Carestream Health. JoAnn has spearheaded innovative product marketing initiatives in healthcare IT and medical imaging systems for over 18 years. Prior to the marketing focus, she had roles in corporate research, manufacturing and software consulting.

Armed with a BS in Engineering, a MBA, and global experiences including residing in multiple countries, JoAnn is available to discuss global B2B marketing topics and learn new marketing approaches. If the meeting last long enough, it will also include topics related to cheeseheads and the Wisconsin Badgers.


Chris Piedici

Christopher Piedici, CPA, is a Senior Manager in Freed Maxick CPA’s assurance practice. He has provided accounting services for over 10 years to clients in high tech and web based startups, not-for-profit entities, manufacturing, service companies, public schools and charter schools.

Chris is more than a bean counter and is sharpening his pencil in the marketing arena, however, suggests you direct specific marketing questions to another committee member. Marketing is more than a cost center and he can lend his advice on how to interpret financial impacts or provide you with perspective on financial related questions of your business.


Alison Taylor

Membership Chair

Alison Taylor is a Sr. Account Executive focused on business development at Butler/Till. Alison is responsible for executing sales and marketing strategies for the Butler/Till brands, including Butler/Till Media and Brand Cool Marketing. On a day-to- day basis, Alison works between website, email, social media, and conference strategies to promote the agency’s offerings while connecting these marketing efforts to sales results. Alison thrives on translating business objectives into marketing action and measuring results of those efforts. Alison received her undergraduate degree in Business Management from St. John Fisher College, with a minor in Strategic Communications. Alison’s AMA career started young, as she volunteered as President to St. John Fisher’s AMA collegiate chapter in college.

Grab a coffee (or a chai latte) with Alison to learn the ropes of agency new business, marketing a marketing firm or just to chat about being a young professional in the Rochester market.


Cathy Rubino Hines

Sponsorship Chair
Cathy Rubino Hines is the president of the Marketing Collaborative and is Past President of the AMA | Rochester. She has been providing marketing consulting services for more than 25 years and is a healthcare marketing specialist. After spending 15+ years working in advertising agencies, Cathy made the switch to working on the “client side.” She then chose another career change and opened her “virtual agency” the Marketing Collaborative which specializes in healthcare marketing.

If you would like to talk with Cathy about any of her work experiences, how to break into the agency/marketing business, or becoming a marketing consultant, she would be happy to have a cup of coffee with you. Feel stuck in your career? Cathy has a breadth of experience to advise on what might be a good fit for you.


Laurie Dwyer

Programming Co-Chair
Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management.

In addition, Laura is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion – raising money for the Cystic Fibrosis Foundation.


Erin DiVincenzo

Programming Co-Chair
Erin is VP of marketing at Brand Integrity. According to Erin, the best part of her career has been making connections and seeing intersections. And after 25 years in the advertising and marketing arena, she also likes connecting great people with one another. She does this for two reasons. First, at some point everyone needs a helping hand. (Remember karma!) Second, when smart, motivated and creative people get together she believes our community grows even stronger, creating a place where inspired work comes to life. So, if you’re looking to break into the world of marketing or advertising, change jobs, or get back in the saddle, she’d be happy to lend an ear, share key contacts, and brainstorm the next step in your career. Please note that she does her best thinking over coffee.


Zach Cedruly

Social Media Chair

Zach Cedruly is a Google AdWords Coordinator at CGI Communications. He assists small companies with their digital advertising efforts with highly effective and trackable ad campaigns on Google. Zach works with a wide range of clients from real estate agencies to champion wrestling belt manufacturers.

As a twenty something year old trying to make it, Zach has worked for both small, and large companies here in Rochester. He is in the trenches with you bringing enthusiasm and energy to help you take on the next chapter in your career. Curious about working for a startup? He prefers his coffee without cream or sugar. Wondering what your next move should be to get recognized in the Rochester marketing community? His favorite coffee shop is Spot Coffee. Looking for the latest and greatest in Rochester? He’s got that covered too.


Russell McDonald

Vice President Collegiate Relations

Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, and supply chain. Additionally holds several patents. Prior experience in other industries and served with the U.S. Army. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on other not-for-profits as a Board member including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer.

Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.


Tamara VanNostrand

Vice President of Communications and Technology

A proud RIT grad, Tam loved Rochester so much she moved back to enjoy life downtown and kick-off her career as a marketer at a local software company, CaterTrax. Tam loves the fast-paced environment of being a part of an in-house team and wearing many hats, from the technical to the creative. Tam specializes in communication with a strong writing background and loves everything email from the copywriting, to the design layout, to digging into the data. Tam has gained a lot of ground in her few years in the industry but is still learning. She invites any our student and freshly graduated young professionals to have a cup of coffee (she has plenty of downtown places to recommend) so she can pass along the advice that helped her figure out where to start when you don’t know where to start.




John Richelsen

SIG & Research Chair

John Richelsen is Senior Managing Partner of Level 7 Market Research and a Past President of AMA | Rochester. John’s a 25-year+ veteran of advertising and market research, including 15 years as a partner and head of market research department for one of the top mid-size advertising agencies in the country.

John has worked with hundreds of brands, dozens of verticals and an array of research methodologies. Level 7 is a full service market research firm that serves both the agency and client side alike and has served brands such as Monroe Community College, Bankers Healthcare Group, Kodak, and the Erie Canalway.

Other than Level 7 and AMA | Rochester, John’s an avid runner, father of three (near adult) kids, and a below average golfer. John holds a BA from SUNY Cortland and MPA from Binghamton University.

And of course, John loves a good cup of coffee (or the occasional cocktail). If you’d like to chat about insight driven marketing (insert nerd joke here), your interest in AMA | Rochester, or how much you hate math (you shouldn’t), John would love to meet with you.


Brian Rapp

Awards Co-Chair
He loves boats, bikes and books—but that’s just the start. Brian brings more than two decades of writing and creative leadership to the AMA board. He’s worked at numerous Rochester advertising agencies, supporting client such as Excellus BCBS, Xerox, MasterCard, Citi, ITT and more. Brian is currently a partner and creative director at Roberts Communications. He specializes is B2B and content marketing, and is a certified direct marketing specialist through the DMA. Brian co-chairs the Pinnacle Awards for the Rochester Chapter of the American Marketing Association. His marketing motto comes from the great David Ogilvy: “It’s not creative if it doesn’t sell.”


Nikki Nisbet

Awards Co-Chair
After spending her career in a variety of marketing and sales roles, across multiple industries and channels, with tours all over the country including NYC, Houston, and Atlanta, Nikki brings unique breadth to her Board role as co-chair of Awards. Currently working for Dixon Schwabl as a Digital Project Manager on the Marketing Technologies team, she has experience in account management, new business development and client relations, that lends itself nicely to her passion for people. Her favorite marketing topics to chat about include data-driven marketing, multi-channel campaign strategy and RESULTS– but it’s the people involved in these processes that she’s most passionate about. Its not work if you do what you love- so make some friends and have some fun along the way. Interested in learning more about planning an awards program, increasing the leads in your pipeline, targeting the right audience or driving revenue through marketing? Nikki has a knack for Starbucks, wild animals, and the Buffalo Bills. Has a BS in business administration and marketing from St. Bonaventure University and surely, you’ll find something interesting to talk about over coffee.


Tracy GayTracy Gay

Tracy currently serves as the VP of Marketing for Omni-ID. Over the past 20+ years, she has led the commercial marketing strategy and teams for a variety of telecommunications and technology industry companies. Her passion for innovation and multi-disciplined marketing expertise has driven strong results for large, mid-size and start-up companies alike. She has also served as a VP Marketing for Citibank Student Loans, and as the Investor Relations lead for Frontier Corporation & Mpower Communications. Tracy received her Bachelor’s Degree from the University of South Carolina.


Kate WilcoxKate Wilcox

Membership Chair
Kate is a Senior Brand Manager at The Martin Group with experience managing large-scale marketing campaigns for national and regional companies as well as non-profits. Kate works with clients and internal departments to produce integrated communication solutions that generate results. An innovator with entrepreneurial spirit, Kate’s passion, in and out of the office, lies with helping individuals and companies reach their fullest potential. She graduated from SUNY Oswego with a BS in Marketing, serves on the GOLD Leadership Council at the college and mentors many SUNY Oswego students..


Michael Reed

Web & Technology Chair
Michael Reed is Manager of Analytics and Automated Marketing at Dixon Schwabl in Rochester, NY. He brings over a decade of experience in multichannel marketing and web/digital analytics. Prior to joining the DS team, he worked for SIGMA Marketing Insights and the University of Rochester. Michael earned his MBA in marketing and organizational & competitive strategy from the Simon Business School at the University of Rochester.


Linda Flannery

AMA Administrator