Meet the Team

We’re a diverse group of marketing junkies whose expertise and experience is across the board – literally. This is an all-volunteer group who is work hard, play hard and we’ve got one common goal: to put Answers into Action and build our Rochester Marketing Community. If you want to see something from us, say something to us! So, connect with any of us on LinkedIn so we can meet up for a cup of coffee on us. See you around!


Alison Taylor


Alison Taylor is a Sr. Account Executive focused on business development at Butler/Till. Alison is responsible for executing sales and marketing strategies for the Butler/Till brands, including Butler/Till Media and Brand Cool Marketing. On a day-to- day basis, Alison works between website, email, social media, and conference strategies to promote the agency’s offerings while connecting these marketing efforts to sales results. Alison thrives on translating business objectives into marketing action and measuring results of those efforts. Alison received her undergraduate degree in Business Management from St. John Fisher College, with a minor in Strategic Communications. Alison’s AMA career started young, as she volunteered as President to St. John Fisher’s AMA collegiate chapter in college.

Grab a coffee (or a chai latte) with Alison to learn the ropes of agency new business, marketing a marketing firm or just to chat about being a young professional in the Rochester market.


Tracy GayTracy Gay

Tracy currently serves as the VP of Marketing for Omni-ID. Over the past 20+ years, she has led the commercial marketing strategy and teams for a variety of telecommunications and technology industry companies. Her passion for innovation and multi-disciplined marketing expertise has driven strong results for large, mid-size and start-up companies alike. She has also served as a VP Marketing for Citibank Student Loans, and as the Investor Relations lead for Frontier Corporation & Mpower Communications. Tracy received her Bachelor’s Degree from the University of South Carolina.


Chris Piedici

Christopher Piedici, CPA, is a Senior Manager in Freed Maxick CPA’s assurance practice. He has provided accounting services for over 10 years to clients in high tech and web based startups, not-for-profit entities, manufacturing, service companies, public schools and charter schools.

Chris is more than a bean counter and is sharpening his pencil in the marketing arena, however, suggests you direct specific marketing questions to another committee member. Marketing is more than a cost center and he can lend his advice on how to interpret financial impacts or provide you with perspective on financial related questions of your business.


Rosanne Simiele Bellavia

Immediate Past President
Rosie has a decade of experience in marketing, martech, and product marketing for professional services firms and SaaS companies. Her educational background includes a BA in English & Professional Communications and Information Design, and Inclusive Childhood Education and a MSA in Educational Technology – both acquired from Nazareth College of Rochester.

In her Product Marketing role at CaterTrax, she informs the product strategy which defines the future of CaterTrax. She has been intimately involved with aligning product ideas and development efforts with customer needs. Rosie thrives acting as the catalyst for communication within the organization and bringing the voice of the customer into the business.

Rosie is grateful for an amazing community of marketers who know that marketing is about how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them. Share the same passion? Rosie would love to connect. P.S. Coffee makes everything better.


Kate WilcoxKate Wilcox

Membership Chair
Kate is a Senior Brand Manager at The Martin Group with experience managing large-scale marketing campaigns for national and regional companies as well as non-profits. Kate works with clients and internal departments to produce integrated communication solutions that generate results. An innovator with entrepreneurial spirit, Kate’s passion, in and out of the office, lies with helping individuals and companies reach their fullest potential. She graduated from SUNY Oswego with a BS in Marketing, serves on the GOLD Leadership Council at the college and mentors many SUNY Oswego students..


Laurie Dwyer

Programming Co-Chair
Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management.

In addition, Laura is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion – raising money for the Cystic Fibrosis Foundation.


Erin DiVincenzo

Programming Co-Chair
Erin is VP of marketing at Brand Integrity. According to Erin, the best part of her career has been making connections and seeing intersections. And after 25 years in the advertising and marketing arena, she also likes connecting great people with one another. She does this for two reasons. First, at some point everyone needs a helping hand. (Remember karma!) Second, when smart, motivated and creative people get together she believes our community grows even stronger, creating a place where inspired work comes to life. So, if you’re looking to break into the world of marketing or advertising, change jobs, or get back in the saddle, she’d be happy to lend an ear, share key contacts, and brainstorm the next step in your career. Please note that she does her best thinking over coffee.


Susan Sheppard

Programming Co-Chair
Susan is the Director of Marketing and Communications at SkyPort IT, and brings a wealth of experience to the AMA/Rochester board. Although a newbie on the Programming team, Susan is well-known for pulling together large-scale events and finding interesting and motivating speakers. She will contribute strategic direction and tactical execution in support of educational and social events and is looking forward to helping develop an innovative series of marketing seminars featuring experts in a variety of fields.

Before joining SkyPort IT, Susan operated Certa Cito, a marketing consultancy focused on technology and startup companies. Prior to Certa Cito, she led marketing communications at several technology firms and public relations/advertising agencies.

Susan is a life-long learner and entrepreneur. She has attended four local colleges/universities and holds advanced degrees in communications, journalism and multimedia design. Recently, she completed the Entrepreneur’s Program, a wonderful learning experience for any marketer seeking a mini-MBA, or looking to launch a product, service, or company.

Susan believes that cultural and life experiences make us better communicators as we can imagine and relate to the world outside of our bubble. Her career has given her the opportunity to have rare experiences: she is one of a few civilians to land in a tailhooker airplane aboard the USS Nimitz with US servicemen and women returning from Afghanistan. She worked in Australia and Europe, and while there – freed baby turtles in Indonesia; saved her dog from poisonous blowfish on three separate occasions, and danced the waltz at the Officer’s Ball at Vienna’s Hofburg Palace.

More than anything else, Susan enjoys collaborating with experienced colleagues and mentoring those new to the fields of marketing and communications.

Be sure to contact her if you need the advice to reach the next level of your career.


Brian Rapp

Copywriting Chair
He loves boats, bikes and books—but that’s just the start. Brian brings more than two decades of writing and creative leadership to the AMA board. He’s worked at numerous Rochester advertising agencies, supporting client such as Excellus BCBS, Xerox, MasterCard, Citi, ITT and more. Brian is currently a partner and creative director at Roberts Communications. He specializes is B2B and content marketing, and is a certified direct marketing specialist through the DMA. Brian co-chairs the Pinnacle Awards for the Rochester Chapter of the American Marketing Association. His marketing motto comes from the great David Ogilvy: “It’s not creative if it doesn’t sell.”


Russell McDonald

Collegiate Relations Chair

Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, and supply chain. Additionally holds several patents. Prior experience in other industries and served with the U.S. Army. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on other not-for-profits as a Board member including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer.

Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.


Cathy Rubino Hines

Sponsorship Chair
Cathy Rubino Hines is the president of the Marketing Collaborative and is Past President of the AMA | Rochester. She has been providing marketing consulting services for more than 25 years and is a healthcare marketing specialist. After spending 15+ years working in advertising agencies, Cathy made the switch to working on the “client side.” She then chose another career change and opened her “virtual agency” the Marketing Collaborative which specializes in healthcare marketing.

If you would like to talk with Cathy about any of her work experiences, how to break into the agency/marketing business, or becoming a marketing consultant, she would be happy to have a cup of coffee with you. Feel stuck in your career? Cathy has a breadth of experience to advise on what might be a good fit for you.


Nikki Nisbet

Awards / Special Events Co-Chair
After spending her career in a variety of marketing and sales roles, across multiple industries and channels, with tours all over the country including NYC, Houston, and Atlanta, Nikki brings unique breadth to her Board role as co-chair of Awards. Currently working for Dixon Schwabl as a Digital Project Manager on the Marketing Technologies team, she has experience in account management, new business development and client relations, that lends itself nicely to her passion for people. Her favorite marketing topics to chat about include data-driven marketing, multi-channel campaign strategy and RESULTS– but it’s the people involved in these processes that she’s most passionate about. Its not work if you do what you love- so make some friends and have some fun along the way. Interested in learning more about planning an awards program, increasing the leads in your pipeline, targeting the right audience or driving revenue through marketing? Nikki has a knack for Starbucks, wild animals, and the Buffalo Bills. Has a BS in business administration and marketing from St. Bonaventure University and surely, you’ll find something interesting to talk about over coffee.


Zach Cedruly

Awards / Special Events Co-Chair

Zach Cedruly is a Google AdWords Coordinator at CGI Communications. He assists small companies with their digital advertising efforts with highly effective and trackable ad campaigns on Google. Zach works with a wide range of clients from real estate agencies to champion wrestling belt manufacturers.

As a twenty something year old trying to make it, Zach has worked for both small, and large companies here in Rochester. He is in the trenches with you bringing enthusiasm and energy to help you take on the next chapter in your career. Curious about working for a startup? He prefers his coffee without cream or sugar. Wondering what your next move should be to get recognized in the Rochester marketing community? His favorite coffee shop is Spot Coffee. Looking for the latest and greatest in Rochester? He’s got that covered too.


Linda Flannery

AMA Administrator