Blogs and Marketing: A Match Made in Heaven

While many people still give blogs a sidelong glance -- not sure what they are or if they're worth the time and energy they take to maintain -- the business world is fast becoming blog-educated.

Blogs, or web-logs, for those who find the term 'blog' to be too ugly, are slowly being recognized as great marketing tools for small businesses. Actually, blogs are great marketing tools for all businesses, but for small and mid-sized businesses this new form of community building can be a true cost-effective marketing tool.

How? That's the 64,000 dollar question. Everyone remember that old show from the early 20th century? Very similar to today's show on ABC-TV, Who Wants to be a Millionaire. Contestants are asked a series of questions, each one more difficult than the one before, and each one worth more prize money.

For our purposes, the 64,000 dollar question is: how does a small company use a blog as a cost-effective marketing tool? We hope to answer that question on this blog, over time. Other questions will, no doubt, arise, and we will tackle them, also. One way to begin is by checking out Susannah Gardner's book, Buzz Marketing with Blogs for Dummies.

This blog supports the local Rochester, NY chapter of the American Marketing Association. We hope to reach out to the entire Upstate NY region, including Syracuse, Buffalo, Ithaca, and all the small towns in-between. We invite visitors to write to us, post comments, and visit weekly for event updates. We will be providing more About Us information in the weeks to come, and adding board members' logos and contact information.

Marketing, in and of itself, is anything but a solitary task. It's a collective endeavor. Blog O'Rama embraces the community aspect of marketing. The people part of it. The conversation. The creativity. Join us in uncovering new ways to market to your community.