Marketing to the Red Bull Generation

RAMA offered the local Rochester community an outstanding presentation on Thursday of last week [Sept 15th]. We were fortunate to have John Geraci of Harris Interactive speak on "Marketing to the Red Bull Generation."

This insight into the next generation -- beyond the popular Gen X crowd -- was a true eye-opener. John was both entertaining and informative. With a capacity crowd at Mario's -- Rochester's premier Italian restaurant -- the good food and great conversation, coupled with John's presentation made the hour and a half fly by.

We look forward to many more exciting presentations, with local professionals, national speakers, marketing experts, authors, and more. We welcome input from the local community so please feel free to comment on topics you would like to see addresssed at a RAMA event.

Join RAMA and PRSA on October 6th 2005 for a luncheon seminar on : Evolution of the Brand: Striving to Meet Society's Expectations in a Controversial Industry.  Our guest speaker, David Sylvia, Director of Communications for Phillip Morris USA, will speak about the lessons his company learned from falling out of step with society and what actions his company is taking to market it's product responsibly. Visit the RAMA website to register.