Email Marketing

Last Tuesday (Nov 8), RAMA offered Western New York an informative presentation on email marketing.

Rich Fleck, Director of DoubleClick Strategic Services, presented “Things That Make You Go CLICK - Driving Email Marketing Success.” Mr. Fleck discussed the challenges that exist with email marketing and equipped us with a roadmap for email marketing success for 2006. To view a copy of Mr. Fleck’s presentation, please visit the RAMA website.

With a sold-out event, this marked a record for RAMA with over 140 in attendance. The seminar kick-off with a networking session followed by the luncheon presentation at Mario’s – Rochester’s premier Italian restaurant. We were delighted to have Agility Advertising as one of our sponsors. Thanks go to Scott Perkins and Yvonne DiVita for that partnership.

2006 RAMA Events Calendar

We have a dynamic calendar of events schedule for 2006 which includes many more informative presentations with local professionals and national marketing experts. We welcome your input on topics you would like to see at RAMA events, so please feel free to visit with RAMA board members at any of our events.

The following seminars have been scheduled as a part of the RAMA power marketing series:

January 2006:

Marketing ROI – Evaluating your program’s return on investment – are you the next Marketer of the Year?

February 2006:

Attack of the Blog – what roles do Blogs play in the marketing mix.

Visit the RAMA websitefor more information on our power marketing series and/or to register for an event.