Blog o' RAMA

Membership Breakfast

RAMA Membership Orientation Breakfast

Considering joining RAMA, the premier marketing organization in Western New York?

Or are you a new member and want to learn more about the benefits of your membership?

If you are interested in developing your marketing knowledge, looking for resources, building your contact list, and meeting business leaders, then you will find membership in our organization to be a good fit.

Please join us for a free informational membership breakfast on Tuesday, November 15, 2005 from 7:30 A.M. to 9:00 A.M. The session will be held at the Lennox Tech Enterprise Center near the RIT campus. Continental breakfast will be provided.

RAMA currently has over 190 members, representing every type of marketing discipline, industry, and business entity. We have a dynamic calendar of events scheduled and many other opportunities to both network and learn more about exciting marketing topics. During the session, we’ll review the benefits of the RAMA membership and let you know about some terrific ways to enhance the value of your membership.You’ll have an opportunity to meet board memberships and find out about the RAMA chapter.

As a member you will receive several members-only benefits:

• Reduced rates on all RAMA events.
• Subcription to Marketing Power, the best resource for news and information on the marketing profession, including publication archives, topical reviews and white papers, as well as directories of top companies in the marketing industry.
• Access to exclusive marketing resources and notification of exclusive members-only programs.
• Important connectins and networking opportunities available through local chapter events, shared interest groups, and national meetings.

If you are interested, please RSVP by Thursday, November 10, 2005 to Denis Caysinger, Director of Membership for RAMA, at 585-724-9486 or email Denis.

I hope you will accept my offer to become a member of RAMA!

Email Marketing

Last Tuesday (Nov 8), RAMA offered Western New York an informative presentation on email marketing.

Rich Fleck, Director of DoubleClick Strategic Services, presented “Things That Make You Go CLICK - Driving Email Marketing Success.” Mr. Fleck discussed the challenges that exist with email marketing and equipped us with a roadmap for email marketing success for 2006. To view a copy of Mr. Fleck’s presentation, please visit the RAMA website.

With a sold-out event, this marked a record for RAMA with over 140 in attendance. The seminar kick-off with a networking session followed by the luncheon presentation at Mario’s – Rochester’s premier Italian restaurant. We were delighted to have Agility Advertising as one of our sponsors. Thanks go to Scott Perkins and Yvonne DiVita for that partnership.

2006 RAMA Events Calendar

We have a dynamic calendar of events schedule for 2006 which includes many more informative presentations with local professionals and national marketing experts. We welcome your input on topics you would like to see at RAMA events, so please feel free to visit with RAMA board members at any of our events.

The following seminars have been scheduled as a part of the RAMA power marketing series:

January 2006:

Marketing ROI – Evaluating your program’s return on investment – are you the next Marketer of the Year?

February 2006:

Attack of the Blog – what roles do Blogs play in the marketing mix.

Visit the RAMA websitefor more information on our power marketing series and/or to register for an event.