Flying High: luncheon seminar featuring Tim Claydon
Luncheon Seminar: Wednesday, May 17th
Flying High – How jetBlue Transformed an Industry by Putting People First
The Rochester Chapter of the American Marketing Association, in conjunction with AdCouncil of Rochester and the Rochester Advertising Federation, is proud to present Tim Claydon, Sr. Vice President of Marketing, jetBlue Airways for an exceptional luncheon presentation.
Travelers choose jetBlue not only to get from point A to point B, but for the experience. jetBlue passengers are not just customers, they are customer evangelists. That's whythe company received more than 20 awards and recognitions in 2005 alone, including Best Domestic Airline (Conde Nast Traveler & North American Travel Journalists Association), Best Airline Customer Satisfaction (J.D. Power and Associates), Best Branding (The Association of Travel Marketing Executives), and of course, Marketer of the Year (Direct Marketing Association).
The organization's “People First” philosophy impacts every business decision the company makes – from aircraft dimensions (leg room) to locations served, from pricing strategies to empowering employees. And, brand loyalty occurs at every touch point, from BlueChips to the airline's TrueBlue Rewards Program to the significance of the names of the planes. And what parent can forget the DirectTV?
A donation to AdCouncil Rochester will be made on behalf of all luncheon attendees.
VIP Reception Sponsor: Eric Mower and Associates
VIP Table Sponsors: Frontier Corp., Harris Beach PLLC, Partners + Napier, Rochester Business Journal, Sigma Marketing, and the Simon School of Business at the University of Rochester
Supporting Sponsors: Agility Group, Bob Wright Creative, Jay Gillotti Designs, and Kurt Brownell Photography
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