Blog o' RAMA

SETH is COMING!!! SETH is COMING!!!

Are You Invisible or Remarkable? Can You Spot a Purple Cow in a Herd of Sheep?

Best Selling Author Seth Godin can. Seth is coming to Rochester to wake you up and shake you up as he describes the new realities of spreading your ideas in today's marketplace - on November 1st!

There are Bonuses galore! Think: Small is the New Big!

Think: FREE Books and more books to buy!

Think: Your book purchase will benefit our scholarship fund.

Event Details:

• Luncheon: Wednesday, Nov. 1st
• Noon to 1:30 (Registration and netoworking, with VIP reception at 11:30)
• Location: Riverside Convention Center

This event proudly brought to you by our Presenting sponsor: Xerox, and supporting sponsors:
Birds Eye Foods, Eric Mower and Associates,
Excellus Blue Cross Blue Shield (Excellus BlueCross BlueShield is a non profit independent  license of the BlueCross BlueShield Association) Kodak, Rochester Business Journal, Sigma Marketing Group.

Other sponsors include - Roberts Communications, CCRG Marketing Group, Kurt Brownell, Catprint and Young Ideas.

You don't want to miss this event! Be Remarkable! Be there!

Of Buffalo Bills and Watkins Glen

Last Tuesday we held our interactive panel discussion with Russell Brandon of the Buffalo Bills and Craig Rust from Watkins Glen.

The discussion was primarily focused on sponsorships at sporting events and commitments from sponsors. Here are a few key points (thanks to D-D Flannery, who attended and shared this with me)...

Get to know your sponsors – don’t take a minor league approach

Partnerships within the same category-

1. If you are going to partner with sponsors from the same category, designate different levels of sponsorship.
2. Prefer to partner with one official sponsor from each category.
3. National & regional sponsors

The days of slapping a logo ad in program are long gone!

Most common mistakes made with sponsorships--

1. Not fully understanding the sport; the sponsorship opportunities that exist at the event / program.
2. Making sure title sponsor’s objectives (name recognition, improving the bottom line, exposure) are consistent with sponsorship agreement.
3. Sponsors must know their spending threshold objectives.

Product must be good enough to drive interest of sponsors / corporate partners.

Save the Date for a Remarkable Event

American Marketing Association - Rochester Chapter --- Power Marketing | Get Connected. Get Smarter. Get Results ... is proud to present Seth Godin, author of seven international best sellers that have changed the way people think about marketing, change, and work, sponsored by Xerox.

Best Selling Author Seth Godin, wakes you up and shakes you up as he describes the new realities of spreading your ideas in today's marketplace.

• Luncheon: Wednesday, November 1
• Noon to 1:30 PM (Registration, networking, VIP reception at 11:30 AM)
• Riverside Convention Center

BONUS! EACH REGISTERED ATTENDEE WILL RECEIVE A COMPLIMENTARY COPY OF SETH'S NEW BOOK, SMALL IS THE NEW BIG.

SIGNING BONUS! SETH WILL BE AVAILABLE AFTER THE PROGRAM TO SIGN YOUR BOOKS!

YET ANOTHER BONUS! His other titles will be available for purchase at the event with 15% OF THE PROCEEDS TO BENEFIT THE RAMA SCHOLARSHIP FUND.

FEEL GOOD BONUS! A donation to a local charity will be presented at the event made on behalf of all luncheon attendees...that means you. GET YOUR BRAND ON! For more information on event sponsorships, contact RAMA sponsorship chairperson, Karl Withers or Jennifer Young

ABOUT SETH: Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

IN OTHER WORDS, YOU DO NOT WANT TO MISS THIS EVENT!!! Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company which Yahoo! acquired in late 1998. He is also the editor of The Big Moo and the founder and CEO of Squidoo. His blog is one of the most widely read and linked to business blogs in the world and consistently one of the hundred most popular blogs on any subject. He holds an MBA from Stanford, and was called the "Ultimate Entrepreneur for the Information Age" by Business Week. Other Amazing Books by Seth Godin: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, Purple Cow, Free Prize Inside!, and All Marketers Are Liars.

SAVE THE DATE! SAVE THE DATE! SAVE THE DATE! SAVE THE DATE!

OCTOBER 17: The Business of Sports Marketing. A panel discussion with the Buffalo Bills', Russel Brandon and Watkins Glen International's, Craig Rust.

NOVEMBER DATE: TBD Marketing Boot Camp - Market Research  - Check back for details!

JANUARY 25: The American Heart Association presents its GO RED campaign, from inception to results to today's efforts.