Market Research Boot Camp

RAMA presents it's first, ever, Market Research Boot Camp. This one-of-a-kind program will provide you with the knowledge and tools you need to develop and manage research projects.

What can be accomplished? Well, you'll learn how market research works to help achieve strategic and tactical marketing goals.

You'll also Learn the fundamentals of research design...including...

• The differences between qualitative, quantitative and experimental methods.
• Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticans)
• Reporting, action planning and feedback topics.

Who should attend?

• Marketing researchers new to the field
• Seasoned marketers who need an update or an introduction to research
• Marketing practitioners who interface with research suppliers.

The Boot Camp Faculty consists of:

• Sanjog R. Misra: Associate Professor of Marketing, Ph.D., Marketing, State University of New York at Buffalo
• Josk (J.J.) Brakus: Assistant Professor of Marketing, Pn.D., Marketing, Columbia University

WHEN: Thursday, November 30th, 2006
TIME: 8:30am - 4:30pm
WHERE: Simon Graduate School of Business
University of Rochester
407 Schlegel Hall
Rochester, NY 14627

FEE: Professionals: $350, Students: $100

Register today at this link.

Registration closes November 23rd.