Who wants to do a survey like this?

Here at RAMA (Rochester Chapter, American Marketing Association) we are always looking for innovations in marketing.  I just read about an interesting new way to conduct surveys - via cell phone.

Market Tools, a market research supplier, announced that they are now able to conduct surveys with consumers via the consumer's cell phone. They go on to say that Warner Brothers has used this technology to survey moviegoers.

Being in the research business, this got my gears turning. Who pays for the cell airtime?  Who pays for the text messages flying back and forth?  How do you get people to agree to do this?

After my initial surprise, I started thinking differently. Who is into text messaging?  Mostly people  younger than me. This could be a great way to connect with consumers under 25 years of age.

Just goes to show that world moves fast, and there are lots of opportunities in the white space to commercialize products based on cell phone technology.

What do you think about this?