RAMA Awards AMA International Scholarships

Alfred, February 24 - The Rochester Chapter of the American Marketing Association (RAMA) has awarded International Scholarships to three Alfred University AMA student members.

The RAMA Board voted to provide $1,000 to each of the three students to attend the Cannes Lions International Advertising Festival (IAF) in France as part of the International Marketing and Advertising Program (IMAP) with the College of Business.

AMA student Executive Officers Todd Ford, Mike Heaney, and Jessica Kernan are the recipients of the  awards.

"Todd, Mike and Jessica have demonstrated leadership and enthusiasm through their participation with the AMA and will be excellent ambassadors at the IAF," commented Bill Ward, AMA Faculty Advisor.

Alfred University is the first university to attend the week long IAF industry event. The students will post to the RAMA blog during the trip and will present to the RAMA Board after their return.

"RAMA has been such a great resource for us throughout the entire year with the workshops and speaker series that we have attended. I have learned so much from RAMA already, and thanks to them, will learn so much more with this trip to the IAF," Todd Ford said.

Jessica Kernan added, "I look forward to presenting to the RAMA board when we return and updating them through blogging while on the trip."

After studying international marketing and advertising in Spring 2007, the students will attend the IAF in Cannes, France from June 14 - 24, 2007. Known as the "Oscars of advertising," the IAF takes place soon after the celebrated film festival and is the only annual gathering of the world's industry elite. The program examines the best strategic and creative persuasive communications from around the world.

Faculty Leader Bill Ward, Assistant Professor of Marketing, College of Business, and co-Leader Séverine Collignon-Ward, Adjunct Professor of French, will accompany the students.

The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and services all levels of marketing practitioners, educators and students.

Founded in 1937 as a professional non-profit organization for marketers, the purpose of the AMA is to promote education and assist in the personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.

The Rochester New York Chapter of the American Marketing Association (RAMA) is one of the oldest chapters of AMA with over 200 members. RAMA serves the needs of this diverse membership through a variety of member benefits and services; anything from job postings on the RAMA blog to the Speaker Series, Lunch and Learn, and a monthly newsletter designed to serve the needs of our members. Special workshops and seminars are also available throughout the year.