Wegmans- A Winning Brand

Wegmans is at it again- winning awards!  Once again the proof is in the pudding that Wegmans stands out among other supermarket chains and delivers a superb customer experience.  Wegmans was ranked by Ethisphere Magazine as one of the World's Most Ethical Companies.  In assembling the 2007 rankings, the readers and researchers of Ethisphere examined more than 5,000 companies across 30 separate industries looking for true ethical leadership.  According to Ethisphere, "each of these companies embodies the true spirit of Ethisphere's credo: Good, Smart, Business, Profit."

In April 2007, the Food Network held its first ever Food Network Awards.  Wegmans won in the category SUPER Market- presented to the grocery chain that has changed the way we shop'. The other nominees were Whole Foods and Trader Joe's.  The nominees and winners were chosen by the Food Network Kitchens.  According to Colleen Wegman, President, " This award belongs to our people (employees).  By sharing their knowledge and providing incredible service, they have truly changed the way people shop." 

Having lived in other U.S. areas, I can compare the Wegmans shopping experience to other supermarket chains.  As a consumer and marketer, I believe Wegmans delivers on their unique value proposition - helping you make great meals easy.  The recipe for Wegmans' success is well stated on their web site, "better quality goods, a spectacular abundance of choice, restaurant quality-prepared foods, beautiful stores and displays, a nearly telepathic level of customer service."  I am curious to learn how they developed their telepathic powers! Whatever methods Wegmans uses to develop and deliver innovative products and services, it works.

Congratulations Wegmans on your well deserved awards!  We look forward to more innovative products and services.