Microsoft & Yahoo! A match made in ????

At RAMA we want to be more attentive to what is going on not only in Rochester, but the marketing world in general.  This potential deal for Microsoft to buy Yahoo! looks very interesting to me. 

Microsoft is clearly watching Google increase their reach through acquisitions such as DoubleClick, realizing they are getting left behind.  Up until now Microsoft has tended to "grow" their internet search capabilities inside the organization, without great success.  I would guess Microsoft is a distant number 3 in the search engine business behind Google and Yahoo!.  I would also think that Microsoft is worried about being outdone in the area of advertising revenue with the Google / DoubleClick merger when that happens.

I'll bet that Microsoft deciding to go after Yahoo! was a gut-wrenching decision for Bill Gates and company. Do you agree with me?  Let's get a dialog started on this.

Comments

[Rebecca]

This is not the first time MS and Y! have spoken... they were in merger talks 3 years ago. And who ISN'T trying to topple or catch up to the mighty Google? I don't think the merger will happen, but I guess we'll find out someday.

[Donna DeClemente]

One of the buzz words going around on the blogs this week is "Microhoo". Our version of the TomKat name I guess.

There's quite a bit of buzz about the merger, but it appears that no one really thinks it going to happen. The cultures are just way to different between the two companies. Yahoo should just focus on innovating itself.