Cannes Advertising Festival: Day 5, Last Day

Today was our final day at the advertising festival, and it definitely went out with a bang!

The first part of the day we spent in a seminar with IdeaManagement, Mike will talk to you about that one.

After that, we decided we'd check out the screenings of the winning commercials in the theatre. We were planning on attending another seminar in the early afternoon, but were drawn into the commercials so much we couldn't leave!

The winning commercials that we saw were in the segments of Food, Alcoholic and Non-alcoholic drinks, and automobiles. What was very interesting was the rise that the Ballpark commercials got from the crowd. These commercials were very "American" with their "in your face" style. The campaign was "hunger gets what hunger wants," and each advertisement showed an arm coming out of your stomach and basically beating you up until you eat. The crowd laughed so hard and applauded these ads every time.  Here is a YouTube link to one of the commercials. 

I also found the alcoholic ads to be very interesting. Much like the automobile advertisements I discussed in an earlier blog, there is a major difference between the campaigns in this segment, based on the type of product. In this case, it was the difference between liquor advertisements and beer advertisements. In general, the beer companies focused on humor and crass jokes in their advertisements, while more liquor companies would use very rich production, to convey the quality of their product.

A very good example of this was in one of the Johnnie Walker whiskey commercials. The commercial was an android discussing the differences between humans and robots, and how the robot wished he had feelings and emotions. Then, the end conveyed the quality of Johnnie Walker whiskey. It was a very well produced advertisement, and a very high-end feel to it. 

Here is the YouTube link to the Johnnie Walker ad.  This was a  major departure from what you would normally think of coming from in the alcoholic drinks segment. 

After these advertisements, we checked out the Al Gore seminar, which was extremely interesting and very inspiring, and I'll let Jess discuss that seminar. 

Overall, the festival was absolutely amazing, we've met some fantastic people from all over the globe that have been great friends and also inspirations to where this industry is going.

I'd really like to thank Dawn and Yvonne for all of their help throughout this process, and the support of the Rochester AMA, it has been a blessing working with your group, and we really appreciate everything. [Speaking for Dawn and myself, you're very welcome. We can't wait to see your presentation. Yvonne]

After this, Mike, Jess and I will be traveling through Monaco, Germany, Scotland and England, and soon after we return, we'll be presenting about the Cannes Festival, so I hope everyone is excited for this!  Thanks again, and we'll see you soon!

Au-Revoir!

-Todd