Conclusion of the Festival!

Yesterday (Friday) was the last day we attended the festival, and a full day it was! They were playing screenings of the award winning ads all day long, and we spent 2-3 hours watching those. Luckily, we got there early, b/c the room was completely filled, there wasn't a square inch of the floor open to sit on, let alone an empty seat.

We really enjoyed seeing all of the winners, and it seemed that Nike ran away with a good percentage of awards! This was interesting after attending two seminars involving the Nike rep.

Last night we were also able to attend a seminar hosted by Al Gore. This was extremely exciting! He  was mainly there to inform marketers what they can do to help with the climate crisis. He is part of a concert series taking place within a few days that is involving many celebrities, speakers, and performers, all with the intent to educate viewers on the crisis. The concert is taking place on the same day in 10 major cities, world wide. They expect over 2 billion people will see the concert, between viewing parties, attendants, television, etc.  Keep your ears open to hear anything more about it!

Today, we are getting some shopping and beach time in before we head out tomorrow morning. I cant believe our 10 days here are almost up! This was by far one of the most exciting and best experiences of my life, and a big thank you to the Rochester AMA for all of your support.

until next time,
Jessica