Last day at the Cannes Advertising Festival!
Hey everyone!
Well I guess it was inevitable; the Cannes Lions Festival is officially over. I went to the Idea Management seminar entitled How great ideas work even harder. Idea Management is a training company that focuses on advertising agencies. Essentially what happens is -- a client comes to Idea Management with their concept and the people at Idea help translate that concept into an advertisement.
Idea Management was responsible for the Volkswagen GTI "For boys who were already men" campaign which was a HUGE success in Europe.
It was nice to see how ideas are conveyed successfully and that there are agencies out there who can help you get your ideas protected and produced efficiently and successfully. Agencies such as Idea Management are a great asset to the advertising world
.
We finished our festival by attending a seminar from former Vice President Al Gore. He discussed the importance of advertisers in the realm of global warming and how they have an moral obligation to influence positive change in the world. It was a riveting speech and we were all amazed at the passion Mr. Gore has.
I would really like to thank everyone from RAMA who helped make this trip possible for myself, Todd, and Jessica. We appreciate SO MUCH all that you have done for us and the rest of the Alfred University AMA chapter throughout the past year. I would especially like to thank Dawn McWilliams for all her help and hard work in making sure we were comfortable and on the right track to success.
Yvonne, thank you so much for going through our posts and helping us with the blogging process. [You're most welcome - we are honored to have all of you writing such exciting content! Yvonne] You are a huge asset to the RAMA community.
I look forward to presenting to you all in detail all that we did on this wonderful trip and I'm sure you are all anticipating it (Just a hint, it might be one of the best presentations you have ever seen!). Take care, and enjoy the rest of your summer.
Mike Heaney
Executive Vice President
Alfred University AMA
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