Bill Ward, Collegiate Relations Chair for RAMA and Assistant Professor of Marketing at Alfred University reporting from the Cannes Lions International Advertising Festival.
The theme for the Festival is "The More Things You See, The More Ideas You Have." With over 26,000 creative entries and daily seminars, workshops from industry leader CMO and Brand Managers from Nike, Apple, American Express, Nokia, Frito-Lay, Unilever, Microsoft, etc. and the top executives from the marketing, advertising, public relations, media, and production agencies that support these brand and thousands of other around the globe. 
In addition to global representatives from 49 countries there were also presentations sponsored by Dentsu on Asian Diversity - "Know the Unknown" by Akira Kagami and Jimmy Lam. Their presentation included examples of cultural diversity from multiple Asian countries -- from India, China, Japan, South Korea, Mylasia, Singapore and Thailand, just to name a few, with many different languages and cultures. To know one Asian country does not mean that you know Asia.
Text Appeals' Global Marketing Disasters presentation included a wonderful panel presentation on how to spot global disasters and how to avoid them. It is true, the more things you see the more you learn and the Festival is only one place you can experience such a range of global culture.
The students will be better prepared for the global marketplace and professional industry for attending thanks to RAMA scholarships and support.
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