What's New With Corporate Blogs?

It's time to check out a couple of corporate blogs that have been active in the blogosphere for over 6 months.  Eastman Kodak and Dell are incorporating new ideas in their blogs.

In a previous post, I wrote about Kodak's A Thousand Words blog which made its debut in September 2006.  Kodak created a second blog called A Thousand Nerds in January 2007.  A Thousand Nerds blog is a place where Kodak scientists, researchers, and inventors share ideas and knowledge about digital imaging technology.  The post topics include cool new technology, innovation, employee experiences, and customer successes.  What is new on A Thousand Nerds -- Kodak's CEO, Antonio Perez became a blogger and wrote a post titled Notorious Decadence .  Kudos to Kodak for using the blog as a way for the CEO to join the conversation with customers.

Direct2Dell is Dell's blog which has been in existence since July 2006.  Dell continues to improve conversations with customers.   Recently Dell created Ideastorm an online community where customers can submit input and ideas on products and services.  Once they are posted others can vote to promote or demote these ideas.

Also Dell introduced a Spanish version of Direct2Dell called DellenDirecto in April 2007.  According to Dell, they created the blog for several reasons: Spanish is spoken by 330 million people around the world as a first language, Spanish has become the fourth most important language in the blogosphere, and Spanish speaking customers around the globe have a channel to communicate with Dell in Spanish.  Some of the posts are global and are the same as posted in the English version.  Others speak about Latin American operations and activities in Spain.  Kudos to Dell for reaching out to customers in another language. 

What are other bloggers saying about Kodak and Dell's blogs?  Mack Collier from The Viral Garden has initiated a new feature called Company Blog Checkup.  He reviewed Kodak's blogs and Dell's blogs recently.  What company blogs have you enjoyed reading lately?