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Marc Gobe Talks Brandjam and Emotional Branding
with Yvonne DiVita

Brandjam_the_book Enjoy this short discussion with Marc Gobe discussing Brandjam, his book...and his concept (think jazz) before his appearance in Rochester, NY on Sept. 27th. In a world that has come to embrace citizen input in marketing, Gobe talks about the emotional reasons why.

Details on the luncheon event here.


MP3 File

Posted on September 23, 2007 |

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with Yvonne DiVita:

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