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Marc Gobe Talks Brandjam and Emotional Branding
with Yvonne DiVita

Brandjam_the_book Enjoy this short discussion with Marc Gobe discussing Brandjam, his book...and his concept (think jazz) before his appearance in Rochester, NY on Sept. 27th. In a world that has come to embrace citizen input in marketing, Gobe talks about the emotional reasons why.

Details on the luncheon event here.


MP3 File

September 23, 2007 in Events, Marketing, Posted by Yvonne |

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