Seeking Opinions on Facebook's New Ad Platform

Social Networking site Facebook unveiled its new advertising platform earlier this week at a posh event they held in New York City. Facebook founder and CEO Mark Zuckerberg said "The next 100 years starts today, and it's going to be different," comparing his new platform to a once-in-a-century change for our industry.

If you're not up-to-speed on what it's all about, you're not the only one. It's pretty complicated and it will take some time to see if this really is the innovation of the century as he claims it is. I wrote a post yesterday in my blog, Donna's Promo Talk, that describes the new platforms and gives some links to other articles written about it. So take a look.

There has been quite a bit of conversation going on in the blogosphere regarding Facebook's  announcement that include many different opinions...some positive, some negative. So, I'd like to get the conversation going here and see what some of our RAMA members think of it all. Do you think it's going to change marketing as we know it now?