64% of Super Bowl Ads Promoted Their Websites

What a football game! While it was not a high scoring game, Super Bowl XLLI was close throughout all four quarters and turned out a truly unbelievable ending. Sorry Patriots fans, but the Giants winning the Super Bowl and beating what was the undefeated Patriots is one of the best thing to happen in this country in awhile.

Anyhow, from my initial opinion and comments that I've read, the NFL did a much better job than the advertisers. Yes there were a few good ads but also some pretty lame ones. There will be many different personal opinions regarding who liked what, and there should be since we're talking about an audience of over 90 million people. But all in all not many that will be remembered by next year's Super Bowl.

For the past two weeks I’ve been writing about the Super Bowl and all the ads and promotions associated with the big event on my blog, Donna’s Promo Talk. In my last post before the game I wrote about how the ads were integrating offline with online promotions. I drew from MediaPost's Joshua Stylman who pointed out that nearly one in five ads in last year's Super Bowl failed to include a URL and 90% of them lacked any call-to-action! So, my prediction for this year was that we'd see URL's in close to 90%, if not all of them, and that half would have some type of call to action.

To read the rest of this article and see how it netted out please visit my blog here. Then come back here and tell us your thoughts.