Marketer of the Year at RAMA 2008

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration will be open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing
• Nukote International
• Rochester Museum and Science Center
• Tavern on the Green/TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

Our Presenting sponsor is the Simon Graduate School of Business

Supporting sponsors: Bob Wright Creative and John Smillie Photography

Tickets are $45 each/$35 AMA members/$400 table of ten
For reservations, visit THIS LINK.

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration will be open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

Ad Council of Rochester

Admar Supply Co.

American Diabetes Association

The Bonadio Group

Carestream Health Inc.

Comments

[Jesse Kanclerz]

A very timely keynote address, what with Iron Man hitting the theaters in May. I was a fan of the cartoon show during the early 1990's.

Marvel has a deep set of characters, who have proved extremely profitably with the licensing of action figures, video games, etc.

I was interested to learn that the company plans on opening a super hero theme park in Dubai. http://news.sawf.org/Lifestyle/49964.aspx. Seems like a logical progression, considering that Disney took a similar path 40 years ago.

Here's some questions I would ask Cuneo if I were able to make the address. What sort of problems will Marvel face as it transitions from managing intangible assets to physical properties? At most you're limited to threequell movies for popular characters/teams, so how do keep them fresh and relevant 3-10 years after the series?