Congrats to the MOY Award Winners!

Download RAMAPresentation-Marvel-PeterCuneo.pdf (558.0K)

Keynote speaker Peter Cuneo from Marvel promised his powerpoint presentation from his keynote at our MOY event this week - since there was little time for him to actually present it: see above.

I know all who attended will rave for weeks to come on what he did talk about: Ironman production (complete with the Ironman fantastic trailer!) and The Incredible Hulk, my personal favorite, with amazing trailor video, and how the brand image of Marvel's characters is handled (hint: as if they are human), and how they are each separate unto themselves, but all part of the bigger whole.

His experience turning Marvel around, creating a brand power-hourse from the ashes of a group of burning comic book heroes, is just one of many he could have told us. He's the turnaround King and we all hope he'll come back to do the real presentation - the "here's how I did it" presentation, someday. More on Peter another time...stories of movie production and Robert Downey Jr. and Gwenth Paltrow.

But, let's move on to the MOY Award Winners for 2008 who were presented with their awards at the Rochester Riverside Convention Center on May 7th - with our sincere appreciation to ALL who entered. Every entry deserves congratulations for a job well done. Rochester's rich talent for all forms of marketing was evident in each and every entry. And the winners are...

There were 17 finalists in over 4 categories in this year's awards program. Award categories were for TurnAround/Start-up Marketer of the Year, Non-Profit Marketer of the Year, Marketer of the Year, and our newest category - Online Marketer of the Year.

Finalists included:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary M. Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing Inc.
• Nukote International Inc.
• Rochester Museum and Science Center
• Tavern on the Green / TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

The 2008 Marketer of the Year Winners are:

• (Overall) Marketer of the Year:  Excellus BlueCross BlueShield
• Turnaround/Start-up Marketer of the Year: Tavern on the Green / TavernDirect.com
• Non-profit Marketer of the Year: United Way of Greater Rochester
• Online Marketer of the Year: George Eastman House

Watch this space for more MOY stories and pictures!!!