Delivering Optimal Customer Experiences An AMA Webcast

On June 12th, the American Marketing Association is offering a unique webcast for members interested in learning: The Art of Engaging the Customer: Taking Proactive Steps to Deliver a Differentiated Experience.

If you are not an AMA member yet, perhaps this webcast description will give you incentive to join:

The importance of delivering an optimal customer experience in today’s global marketplace cannot be underestimated. It is increasingly difficult for companies with comparable products and services to distinguish themselves merely by creating and communicating unique value propositions. As most organizations scramble to differentiate themselves, those which are most successful will be ones that continually look for new ways to actively engage the customer – effectively “flipping the switch” from a reactive stance to a proactive one, implementing forward-looking measures which will result in the ability to deliver a differentiated experience.

Find out more about AMA webcasts here.