Blog o' RAMA

RAMA Invites Rochester to Summer Solstice Sizzler

Come ONE, Come ALL: Join the Rochester Chapter of the American Marketing Association for a fantastic networking event to kick off the summer.

Catch up with your fellow RAMA members and guests while you enjoy tasty hors d'oeuvres, music, and a cash bar. The evening will also give you a chance to meet your 2008-2009 RAMA board, as well as celebrate the past year's success with our outgoing President, Denis Caysinger. We've all enjoyed this past year and now we want to celebrate the coming RAMA year with our favorite people: the RAMA members and their guests.

Don't miss this great opportunity to connect with the best and brightest in Rochester marketing while enjoying the start of a beautiful summer here in Rochester. Details below...

• WHEN: Thursday, June 19, 2008 5:30 PM - 7:30 PM
• WHERE: Rochester Museum and Science Center Outdoor Patio (Indoors if weather doesn't cooperate)
  657 East Avenue Rochester, NY 14607

FEES:
AMA Members $15.00
Board $15.00
Non-Members $25.00
Student Chapter Members $15.00

RSVP by Monday, June 16, 2008 or REGISTER NOW...Click here.

Delivering Optimal Customer Experiences An AMA Webcast

On June 12th, the American Marketing Association is offering a unique webcast for members interested in learning: The Art of Engaging the Customer: Taking Proactive Steps to Deliver a Differentiated Experience.

If you are not an AMA member yet, perhaps this webcast description will give you incentive to join:

The importance of delivering an optimal customer experience in today’s global marketplace cannot be underestimated. It is increasingly difficult for companies with comparable products and services to distinguish themselves merely by creating and communicating unique value propositions. As most organizations scramble to differentiate themselves, those which are most successful will be ones that continually look for new ways to actively engage the customer – effectively “flipping the switch” from a reactive stance to a proactive one, implementing forward-looking measures which will result in the ability to deliver a differentiated experience.

Find out more about AMA webcasts here.

Congrats to the MOY Award Winners!

Download RAMAPresentation-Marvel-PeterCuneo.pdf (558.0K)

Keynote speaker Peter Cuneo from Marvel promised his powerpoint presentation from his keynote at our MOY event this week - since there was little time for him to actually present it: see above.

I know all who attended will rave for weeks to come on what he did talk about: Ironman production (complete with the Ironman fantastic trailer!) and The Incredible Hulk, my personal favorite, with amazing trailor video, and how the brand image of Marvel's characters is handled (hint: as if they are human), and how they are each separate unto themselves, but all part of the bigger whole.

His experience turning Marvel around, creating a brand power-hourse from the ashes of a group of burning comic book heroes, is just one of many he could have told us. He's the turnaround King and we all hope he'll come back to do the real presentation - the "here's how I did it" presentation, someday. More on Peter another time...stories of movie production and Robert Downey Jr. and Gwenth Paltrow.

But, let's move on to the MOY Award Winners for 2008 who were presented with their awards at the Rochester Riverside Convention Center on May 7th - with our sincere appreciation to ALL who entered. Every entry deserves congratulations for a job well done. Rochester's rich talent for all forms of marketing was evident in each and every entry. And the winners are...