“Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant — and if you don't, your competitors will.” Be among the first to know how to reduce the risks and still create game-changing ideas by attending the RAMA Luncheon at noon on October 29th at Mario’s Italian Steakhouse.
Dave Siegel is the President and “Chief Innovator” at Launchforce — a product development group whose clients include: Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Kao Brands, Anheuser Busch and others His latest book: Innovation: Myths and Mythstakes explains with real life case studies and years of personal insights that “Ideas are easy, innovation is hard.”
Dave is a Gold Effie winner for his work on introducing and marketing the world’s most successful leisure product of the 90’s—the Super Soaker --and he is an author of the Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid (Paramount Publishing), and Market Smart Design (HarperCollins).
report to
Mario's Italian Steakhouse
2740 Monroe Ave., Rochester, NY 14618
(585) 271-1111
when
Thursday, Oct. 29, 2009
11:30 AM – networking
12:00 to 1:30 PM – program
rsvp by Oct. 26, 2009
the cost
AMA Members: $35, Non-members: $45
Student Chapter Members: $20
Table of 10: $450
*Meal included in price
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