RAMA invites one and all to our second meet-up: come on out to network and get noticed.
No need to register. Just show up on Thursday, May 7th at Northfield's Food and Drink, located at 3001 Monroe Ave (entrance in back).
Time: 5:30- 7:30. We had outstanding attendance at our last event of this kind. Many board members will be there to answer any questions you have about us, as a growing Rochester organization.
Tweet it up if you Twitter!
RAMA is proud to announce our April event: Web 2.0 for Sales and Marketing, with Dana VanDen Heuvel, a pioneer in the blogsphere who continues to be a leader and innovator in social media, today. His company, BlogSavanttm is one of the first blog consultancies created.
Thanks go to presenting sponsor Windsor Media Enterprises
This event will help the you understand how Web 2.0 works for sales and marketing. This year, in January, Dana launched the "Marketing Stimulus Plan Boot-Camp" in Wisconsin, to help companies "revitalize [their] marketing strategy to help [them] swim upstream during the recession and position [themselves] for long-term success."
We look forward to having Dana share that insight and reveal a bit of what he teaches in that program, with our local business community. You'll want to bring your whole team to this one! Register below...
|
Date: Wednesday, April 29th Location: Mario’s Italian Steakhouse |
| 2740 Monroe Ave |
| Rochester, New York 14618 |
| (585) 271-1111 |
Members: $35.00
Non-members: $45.00
Student: $20.00
Board Members: $20.00
Please join us for the Personal Branding 3.0 Member-Only Networking Event and panel discussion on March 19th at 7:30 am, for breakfast.
The panelists will share the tools needed to position yourself more competitively and proactively in today’s market. If you are a marketer in transition as a result of the current economic crisis, you won’t want to miss this event. This is a members’ only event; however, it is not too late to join RAMA.
Dr. Neil Hair, Assistant Professor of Marketing at the E. Philip Saunders College of Business, will speak to the local Rochester Chapter of the American Marketing Association on personal branding in the age of web 3.0. With the current economic climate and increased personal competition, Dr. Hair’s presentation will explore the means by which you can present yourself online more effectively. Bruce Peters, president & CEO of CABHQ LLC, will explore the essential tools needed to survive and thrive in a Gig Economy. No one is out to land a job anymore. They land gigs. If you are not already a part of the Gig Economy, you might want to start thinking about it now. Patti Phillips, Executive Director for Career Management at the Simon Graduate School of Business, will share the methodical way of translating your specific work experiences into a more generic and usable discussion of your abilities. After being displaced from an organization, you have to rethink how to portray what you have accomplished. Learn the technique on how to best “market your skills" to other companies.
AT: Mario's Italian Steakhouse: 2740 Monroe Ave: Rochester, NY 14618: 585-271-1111
TIME: 7:30 a.m. registration & networking: 8:00 Program begins
PRICE: $10 Member and Student Chapter price
With all the doom and gloom on TV, with all the bad news being circulated around the net, one would think it was time to pack up and go home. Except, according to daily news reports, for many there no longer is a home to go home to.
Rather than sit at your desk, head in hands, bemoaning the state of the economy, it behooves every person in every company - especially the CEO and Director of Marketing - to stand up and make a declaration. "We're not participating in this recession! Let's brainstorm some new, exciting innovative ideas - NOTHING IS OFF LIMITS!"
We know it's the busiest time of year for marketing professionals. Still, we want you to play hooky for a couple of hours—and we’ve got free food to entice you!
On December 9, RAMA is hosting our annual Holiday Networking Bash. Network with Rochester’s top marketers at this members-only event. You’ll make some great connections. And after you’ve been missing for two hours, the world will appreciate you just that much more.
Location: Tastings, next to Wegmans in Pittsford
Date: December 9th
Time: 5:30-7:30
Tickets: $30 for RAMA Members --- $25 for students
Click here to register - today!
RAMA Platinum Sponsor: Rochester Business Journal
Wal-Mart is the world's largest retailer. More Americans shop in a Wal-Mart every week than voted in the last Presidential Election.
For most of its existence, Wal-Mart as a corporation has stayed quiet, even in the face of an increasing number of attacks from various groups. After years of being on the defense, Wal-Mart has shifted its communications strategy to proactively tell the public and its customers the story of how it takes social responsibility very seriously.
On Tuesday, November 18th, Steven Restivo, will share how Wal-Mart is now talking about its advancements in employee health care, environmental sustainability initiatives and economic impact success stories. He will highlight how an integrated marketing communications and PR program is now one of the company’s key priorities for continuing success. 
This breakfast seminar is co-hosted by the Rochester Chapter of the American Marketing Association (RAMA) and the Rochester Chapter of the Public Relations Society of American (PRSA).
Event will be held at Mario's. For more details and to register, visit our EVENTS page.
[or REGISTER HERE NOW]
Everyone has horror stories about losing business in a down economy. The news reports are dismal at best -- businesses going under, cutting staffing, tightening already tight budgets.
But, does it have to be that way? If you could brush away these doom-sayers with a wave of your hand, would you?
Of course you would. Here's how: get informed! Learn how successful companies are staying in business, raising prices, increasing workload, and working with last year's budget to create outstanding marketing campaigns.
The answers are online for all to see. All you have to do is know where to find them. Let me share some marketing blogs that might just give you the insight you need to keep your business in the black this year, AND... even grow it substantially.
No, I'm not talking those annoying network marketing folks. I understand some of them are highly successful, but...they are annoying.
I'm talking good, old fashioned advice, from business owners who've been there. Here are 5 blogs that will keep you on track...
Continue reading "Marketing in a down economy: 5 Blogs to Visit and Learn From" »
On June 12th, the American Marketing Association is offering a unique webcast for members interested in learning: The Art of Engaging the Customer: Taking Proactive Steps to Deliver a Differentiated Experience. 
If you are not an AMA member yet, perhaps this webcast description will give you incentive to join:
The importance of delivering an optimal customer experience in today’s global marketplace cannot be underestimated. It is increasingly difficult for companies with comparable products and services to distinguish themselves merely by creating and communicating unique value propositions. As most organizations scramble to differentiate themselves, those which are most successful will be ones that continually look for new ways to actively engage the customer – effectively “flipping the switch” from a reactive stance to a proactive one, implementing forward-looking measures which will result in the ability to deliver a differentiated experience.
Find out more about AMA webcasts here.
Download RAMAPresentation-Marvel-PeterCuneo.pdf (558.0K)
Keynote speaker Peter Cuneo from Marvel promised his powerpoint presentation from his keynote at our MOY event this week - since there was little time for him to actually present it: see above.
I know all who attended will rave for weeks to come on what he did talk about: Ironman production (complete with the Ironman fantastic trailer!) and The Incredible Hulk, my personal favorite, with amazing trailor video, and how the brand image of Marvel's characters is handled (hint: as if they are human), and how they are each separate unto themselves, but all part of the bigger whole.
His experience turning Marvel around, creating a brand power-hourse from the ashes of a group of burning comic book heroes, is just one of many he could have told us. He's the turnaround King and we all hope he'll come back to do the real presentation - the "here's how I did it" presentation, someday. More on Peter another time...stories of movie production and Robert Downey Jr. and Gwenth Paltrow.
But, let's move on to the MOY Award Winners for 2008 who were presented with their awards at the Rochester Riverside Convention Center on May 7th - with our sincere appreciation to ALL who entered. Every entry deserves congratulations for a job well done. Rochester's rich talent for all forms of marketing was evident in each and every entry. And the winners are...
We hosted brand expert, Marc Gobe, yesterday, at the Riverside Convention Center. He was marvelous!
The focus was introducing a new concept to marketing - that of the Brand jam (in honor of his book, which was given to every attendee). In other words, more minds at the table create more opportunity to touch customers with an emotional message. A true jamming session. Can't you just hear the music?
I polled the RAMA board and got some immediate responses. Here are the two questions I asked, with answers from our illustrious president, Denis Caysinger, and from one of our program chairs, Katharine McMahon.
I asked, "What was the biggest/best take-away idea you got from the presentation?
And, "Will you be sharing your experience from yesterday with co-workers and business colleagues? How?"
Denis said, I was surprised how much he he uses market research, while at the same time understanding the limitations of research. Their agency has a really good process to uncover insights at a much deeper level than most agencies are ever are able to do.
I've already talked to one of my co-workers and told her she should have been there to hear the talk. All of the information about social networking, emotional connection, etc. is something she would have been very interested in. Her loss!
Katharine said, "The integration of supliers/vendors into the brandjam and how that can amplify the results."
Download Deloitte Pricing Presentation Feb2009 (PDF 998.4K)
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