DESIGNING FOR WEB 2.0 with Luke Wroblewski

eBusiness association and RAMA are proud to present:
Designing for Web 2.0 with principal/founder of LukeW Interface Designs, Senior Designer with Yahoo! and former Lead Designer at ebay: Luke Wroblewski.

Our thanks to our Corporate and Media Sponsors:
Channel 13 WHAM, IBM and itx.

 

Friday, December 7, 2007

9:00 a.m. – 3:00 p.m.
at the RIT Inn and Conference
Henrietta NY 14586

Your $99.00 includes workshop, lunch and Luke's book Site Seeing

Luke will cover the following topics in a hands-on workshop and seminar:

• Important trends and their impact on the visual/interaction design of Web services/products
• The trend from locomotion to manipulation and conversation (how to deal with crowded shelf space and purely digital services)
• The trend from sites to content experiences (how do we design when search, content aggregators, and display surfaces rule the Web)
• The trend from page-level interactions to micro-interactions (how to explain available actions and their stakes)
• The move from only webmasters making content to everyone making content (what does this do to create control)
• Why does it matter: what does the growth of search, social applications, and participatory culture really mean in my day to day life as a web designer?
• What do I need to think about and act on that I didn't before?

As a predominately visual medium, the web has always benefited from the appropriate use of Visual Communication principles, balance, proportion, contrast, color and typography. But the web has also had its own set of unique considerations; screen resolution, browsers, platforms and multiple devices. With Web 2.0, these considerations have expanded to include a new array of service to remix and distribute micro-content (APIs, RSS), as well as participatory content created by communities.

• How can visual design enhance user experience when your audience might be coming from a browser, an RSS feed, or a widget?
• How does visual design communicate your brand when your brand is created daily by your community?

This presentation will address these questions and more with an overview of key Visual Communication principles, and before and after examples that illustrate how to optimize your visual vocabulary for Web 2.0 and beyond. No computer equipment used for this workshop so leave your laptops home.

Register at www.ebusinessassociation.org or contact Rhonda Penders at 585-234-1322 or rpenders@ebusinessassociation.org

About the eBusiness Association

Established in the eBusiness Association has actively aided in the growth of member firms throughout western New York, providing individual members with the support they need to capitalize on new opportunities in the steadily expanding eBusiness marketplace. Today, the Association provides eBusiness seminars, workshops and many of the other resources necessary to assure business success via the Web or Internet.

As a professional society, the organization is committed to providing its members, local firms and entire communities with opportunities to gain a better understanding of the Internet, the Web and eBusiness as a whole. This has become a vital task, since eBusiness represents so many revenue opportunities for the entire area.

About RAMA

The Rochester, NY Chapter of the American Marketing Association is one of the oldest chapters of AMA with over 200 members! If you are involved in any facet of marketing you’ll benefit both professionally and personally by joining the Rochester Chapter of the AMA. Join Today!

We strive to serve the needs of this diverse membership through a variety of member benefits and services—anything from our job postings on the RAMA blog to our Speaker Programming Luncheons. Plus, we will soon have a monthly newsletter designed to serve the needs of our members.

We provide our members—and the community at large—with a network of contacts and resources, continuing Education and professional advancement opportunities throughout the year. And when you join RAMA, you actually join TWO professional organizations—the Rochester, NY Chapter and the national organization of the American Marketing Association.  You can contact National headquarters directly either via their website or by calling 1-800-AMA-1150.

The benefits and services of the AMA are numerous. It comes down to your particular interests and the amount of time you are able to invest in getting involved to take advantage of the vast resources, services, and benefits available to you .