Blog o' RAMA

Marketer of the Year at RAMA 2008

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration will be open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing
• Nukote International
• Rochester Museum and Science Center
• Tavern on the Green/TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

Our Presenting sponsor is the Simon Graduate School of Business

Supporting sponsors: Bob Wright Creative and John Smillie Photography

Tickets are $45 each/$35 AMA members/$400 table of ten
For reservations, visit THIS LINK.

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration will be open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

Ad Council of Rochester

Admar Supply Co.

American Diabetes Association

The Bonadio Group

Carestream Health Inc.

Fun in the Workplace: A Spring Event with Fun is Good Guy: Michael Veeck

ALL YOU SIX SIGMA FANATICS CAN JUST STAY HOME ON APRIL 4TH!

RAMA Super Hero Michael Veeck is going to show Rochester how to deal with a serious topic: FUN! Fun should be part of your workplace and your life (every bit of your life). So says Michael Veeck, authors of Fun is Good: How To Create Joy And Passion In Your Workplace And Career.

Veeck is also the owner of several minor league baseball teams (how fun is that?) that he's made successful through his unique approach to this topic. Come join us on April 4th at the Monroe Golf Club for a luncheon that will include good ball park food - a preview to opening day! Visit the Events page for more details and the registration link.

Don't miss this exciting, fun, cheer-out-loud event with a guy who does fun for a living. Price includes his excellent book.

Special Thanks to St. John Fisher College for its sponsorship of this event.

Stay after lunch for a book signing. Take some fun back to the office.

Reality Check on the Future of Media

Join RAMA and Speaker Ed Moran, Director of Product Innovation; Technology, Media and Telecommunications, Deloitte, for another exciting RAMA event on March 5th, 2008.

Deloitte's insightful brief titled, "State of the Media Democracy Survey - Rethink What You Know" offers a reality check on the future of media.

As an intro: "To continue to shed light on how different generations are "consuming" media -- and what their future media preferences are likely to be -- Deloitte & Touche USA LLP's Technology, Media and Telecommunications (TMT) practice has commissioned a second edition of its State of the Media Democracy survey.

The survey results provide keen insights into the different generations and their media consumptions habits."

Visit our Events Page for more details and registration.

SAVE THE DATE: February 13th!!!

Join us at the Bagel Bin for another New Member Breakfast event.

Meet the Board UP CLOSE and PERSONAL! Learn about member benefits and exciting volunteer opportunities.

February 13th from 7:30 - 9:00. More details on the events page.

January 22nd: The Truth About Branding Five Things You Need to Know

RAMA is pleased to announce our January event to be held at Mario's Via Abruzzi : [registration open - see link below] Bring your entire team!

On January 22nd, we will host a panel of branding experts to share their knowledge and expertise with you, our valued members and community connections.

Titled, "Five Things You Need to Know" the luncheon experts include:

Pamela Black-Colton - Executive Director of Admissions and Marketing, Warner Graduate School of Education
University of Rochester

Susan Kochan, CEO
Brand Cool Marketing

And, Patrick Crane
Director, Brand Development
Eastman Kodak Company

Join us as Dawn S. McWilliams, Executive Director for Marketing & Communications, Simon Graduate School of Business, University of Rochester, moderates this impressive panel of brand experts discussing the five most difficult things/lessons learned when trying to brand their (or another's)  organization.

Where: Mario's Via Abuzzi 
2740 Monroe Ave. 14618   
585-271-1111
Time: 11:30-1:30 pm.
Cost: $25 for members
$40 for non-members

Register for this event here, today.

Visit our EVENT CALENDAR in the right-hand sidebar to view more exciting events for 2008.

RAMA and eBusiness Association Present: an interview with Luke Wroblewski

Interview with Luke Wroblewski in preparation for our December 7th all day, hands-on seminar. Yvonne DiVita and Luke talk visual vocabulary and Web 2.0 Design. Luke will explain some of his insight into the human aspect of design and reveal a bit of what he's going to share with us on the 7th.

eBusiness Association and RAMA present: Luke Wroblewski

eBusiness association and RAMA are proud to present:
Designing for Web 2.0 with principal/founder of LukeW Interface Designs, Senior Designer with Yahoo! and former Lead Designer at ebay: Luke Wroblewski.

Our thanks to our Corporate and Media Sponsors:
Channel 13 WHAM, IBM and itx.

 

DATE: Friday, December 7, 2007

9:00 a.m. – 3:00 p.m.
at the RIT Inn and Conference
Henrietta NY 14586

Your $99.00 includes workshop, lunch and Luke's book Site Seeing

For more information please click to the eBusiness Association site here. Register here.

Marc Gobe Talks Brandjam and Emotional Branding with Yvonne DiVita

Enjoy this short discussion with Marc Gobe discussing Brandjam, his book...and his concept (think jazz) before his appearance in Rochester, NY on Sept. 27th. In a world that has come to embrace citizen input in marketing, Gobe talks about the emotional reasons why.

Details on the luncheon event here.

MP3 File

Marc Gobe author of Brandjam In Rochester

Author Marc Gobe says, "Design is the new advertising," over on his book page at Allworth Press. While studying emotional intelligence is not new, using emotions to drive the economy - and brand your company - is brand new, for marketers, business leaders, consumers, and designers.

On September 27th, RAMA will showcase Marc Gobe at the Riverside Convention Center. Join us to learn how to connect emotionally with your customers through design. Marc will be using the metaphor of a jazz "jam session" to help us understand how to create a melody with our marketing that will connect emotionally to our customers. PLUS...YOU GET A FREE BOOK!

WHEN: Thursday, September 27, 2007 11:30 AM - 1:30 PM

WHERE: Rochester Riverside Convention Center: 123 Main St. E.  Rochester, NY 14604

FEES:   Members:         $40.00
           Non-members:  $60.00
           Students:          $30.00

Table of 10:                $550.00

RSVP by Friday, September 21

For sponsorship opportunities please contact Gabrielle Bedewi

Click this link to register today.

June Event: Summer Solstice Networking

Join the Rochester Chapter of the American Marketing Association for a fantastic networking event to kick off the summer. Catch up with your fellow RAMA members and guests while you enjoy tasty hors d'oeuvres, music, and a cash bar.

The evening will also give you a chance to meet your 2007-2008 RAMA board, as well as celebrate the past year's success with our outgoing President, John Richelsen. Don't miss this great opportunity to connect with the best and brightest in Rochester marketing while enjoying the start of a beautiful summer here in Rochester.

• WHEN: Thursday, June 21, 2007
• TIME: 5:30-7:30
• WHERE: Rochester Museaum and Science Center
  • Outdoor Patio
  • 657 East Avenue
  • Rochester, NY 14607

FEES for the Summer Solstice Sizzler

• AMA members: $5.00
• Board: $5.00
• Guests: $15.00
• Students: $15.00

Please REGISTER by visiting CVENT HERE.  RSVP by June 20, 2007