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7 Big Problems in the Marketing Industry

Bernard Jaworski discusses 7 Big Problems in the Marketing Industry. But what is the answer to overcome these problems? Contact one of our board members to find out how you can be part of the solution here in Rochester. Read More…

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…

Congratulations to the Winners of 2016 AMA | Rochester Pinnacle Awards!

Congratulations to all the smart and creative marketing people who went home with AMA |Rochester Pinnacle Awards! The competition and event were a smashing success – setting new records for the number of entries and number of attendees at the festive gathering! Non-Profit Marketer of the Year: Dixon Schwabl for Villa of Hope’s Inaugural Gala Read More…

Announcing Our Fantastic Finalists for 2016 Pinnacle Awards!

Every year, the competition for AMA|Rochester’s Pinnacle awards gets fiercer. This year was no exception, with a record-breaking 113 entries! It’s challenging to develop marketing tactics and campaigns that are both creative and effective. Yet, according to the judges, Rochester area marketers knocked it out of the park. “Many of the entries were really on Read More…

AMA | Rochester's Collegiate Relations 3rd Annual Professional Chapter Collegiate Conference

Another successful AMA | Rochester Collegiate Relations Conference ended with many positive reviews. This year the AMA brought together the best and brightest students from sponsoring colleges and universities Nazareth College’ School of Management, Saunders College of Business, St. John Fisher College, and Niagara University for an exciting day that culminated with a business case competition for Garber Automotive (congrats again Read More…

Not thinking Facebook Ads for B2B? Think again.

Not considering Facebook for B2B? Think again!

By Cathy Rubino Hines, owner, Marketing Collaborative With the largest audience of the social media channels, it’s hard not to think of Facebook for business. So the presentation from Roberts Communications was tops on my list and Tina Clark, manager of digital & social media, did not disappoint. Clark talked primarily about the use of Read More…

Chris Navin - CMO of Arca Interactive

Search or Display: Is It an Either/Or Question?

Chris Navin, vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to SEO and display advertising and tailored the discussion to those sitting at the table. A few of the notable nuggets he shared: Get your campaigns running strong first, before you introduce retargeting (both social and search). Retargeting Read More…

Your future is calling. Are you ready?

A morning-after conversation for AMA members who stayed home

By Jay Pfluke, freelance writer/creative consigliere   Dude?! Where were you last night? You wouldn’t have believed the talent on display at Max @ Eastman Oct. 28. You really missed out. First, the ambiance was excellent. The venue was open and warm, and the appetizers were tasty. Second, we were able to choose the three Read More…

Your future is calling. Are you ready?

Go Deeper than Web Analytics

Attendees got a good overview of this very complex topic from Laurie Dwyer, owner/president, STRATEGIC INSITE, LLC, & senior lecturer, Marketing RIT Saunders College of Business. People often automatically think of web analytics when talk turns to marketing analytics. But it should be a much bigger initiative. Yes, online tools and conversion opportunities open the Read More…