Category: Uncategorized

First American Equipment Finance and Monroe Community College earn Marketer of the Year Awards!

First American Equipment Finance and Monroe Community College were named Marketers of the Year last night at the annual AMA Rochester Pinnacle Awards Ceremony! Thirty-two additional trophies in multiple categories also were awarded during the lively event at Comedy@ The Carlson Thursday night. The awards recognize marketing campaigns and tactics that deliver measurable results. And Read More…

Social Media Returns to its Roots

Nicole Vandenbergh, Social Media Coordinator at CGI Communications shares her insider insights on what it takes to make it in today’s social media society. Nicole will be featured as a panelist for AMA Rochester’s lunch seminar: Positive Customer Experience through Social Media. A few weeks ago, Snapchat unveiled an update that sent users into a Read More…

3 Things I Learned Judging Logos from Alaska

Get the inside scoop straight from an experienced awards judge. It’s award entry season! Numerous local and national shows have sent their “Call for Entries” out. That means project managers, creative directors, account supervisors, marketing interns and anyone with a little free time at agencies and in-house departments will scrambling to gather the “Background, Strategy, Read More…

2013 Simon Marketing Association Case Competition

The Simon Business School’s 18th Annual Simon School Marketing Case Competition hosted by the Simon Marketing Association took place on November 8th and 9th at the University Rochester, Rochester, NY. The Simon School of business has a long history of hosting prestigious companies in a problem solving case setting. In the past the Simon Business Read More…

Online Giving and Social Media Marketing: Useful Info for Nonprofits

According to the Pew Research Center’s Internet & American Life Project, 72% of online adults use social networking sites. With so many adults using social media, this marketing platform is critical for nonprofit organizations to connect with their fans, donors, volunteers, and prospects. VerticalResponse found that 61% of nonprofits are spending more time on social media compared to Read More…

Leadership and Marketing – Quotes to Guide

Here are some great quotes and points well taken on leadership, marketing and best business practices.  Some of them you know but I haven’t read them affiliated with these quotes.  I like #1 Listening by Ernest Hemingway, someone I never would have imagined being a Listener. 1. Listening “When people talk, listen completely. Most people Read More…

What marketers need to know about Facebook’s Graph Search

By Rich Pulvino On January 15, 2013, Facebook announced the next big feature that is has been plugging away on in its Palo Alto labs—Graph Search. With “search” in the name, many people figured that this was Facebook’s big answer to finally competing with Google. While there are some similarities between what the two can Read More…

What's your vision for 2013 and beyond?

One of the AMA marketing publications “Marketing News” recently did a series asking professionals what they think the 5th and 6th Ps of marketing should be…..”Exploring the Fifth and Sixth Ps of Marketing.” The last in the series by Brian Solis proposes that the 6th P be Purpose… interesting. He says, “Regardless of the technology Read More…

Bourbon Street, Beignets, and Branding

Heidi Marcin, Director of Marketing, Finger Lakes Community College Marketing professionals in the Higher Education sector—nearly a thousand strong—descended upon New Orleans this week for the AMA’s Symposium for the Marketing of Higher Education. Upstate NY colleges were well-represented among both attendees and presenters, with folks attending from The College at Brockport, Nazareth, RIT, (as Read More…