Direct Marketing SIG

DM SIG Hosts Successful June Event

On June 19, the DM SIG hosted its first event at the US Post Office in Henrietta. More than 40 marketers attended the event and learned how they could become a direct mail champion!

Adrianne DiMarco, account manager for the US Postal Service, discussed the many types of mail pieces that are available, including repositionable notes, ride alongs, customized market mail, and NetPost premium postcards. She explained how the US Postal Service is working with marketers to “go green” by addressing list quality.

She also presented results of a US Postal Service survey, including:

• 63% of consumers cited that interesting looking and innovative mail pieces get noticed
• Young consumers rate 75% of the mail they receive as “valuable”
• 96% of the Hispanic market look at direct mail pieces, but receive 20% less direct mail pieces than non-Hispanic households

Mailpiece Design Analyst, Don Stuhler, also with the US Postal Service, explained how intelligent mail barcodes can be used to hold more data and make delivery of your mail piece more efficient and effective. Don answered questions from marketers about the new postal standards for letters and packages.

After the presentation, attendees had the opportunity to tour the post office facilities and ask questions about how the thousands of mail pieces are sorted, and delivered to homes and businesses in the area. Look for more DM SIG events this fall. In the meantime, if you have any questions about our group or would like to suggest a topic, please contact Jenny Champeau, DM SIG Committee Chair @ 487-2400 or jenny.champeau@unisys.com

Insider's Look at the USPS

You Don't Want To Miss This!

Join RAMA at the U.S. Post Office in Henrietta, NY for breakfast and some really helpful information. Don Stuhler, Mailpiece Design Analyst, will share the latest thinking on how to create direct mail pieces for maximum impact... and minimum cost.

Bring your wackiest mail pieces. Don will take a look and answer questions...like...

• Is it mailable?
• Does it meet machine or automation specifications?
• Will my customer really read it?

Additionally, Adrianne Dimarco will discuss the latest postal rate increases, deliverability and response rate data, and more. If you have time, stick around for a quick but fascinating tour of the Henrietta Post Office facility.

When:   Thursday, June 19th
Time:    8:00 a.m. - 9:30 a.m.
Where: 1335 Jefferson Rd. - Henrietta, NY - 14692

Agenda: 7:30: Networking/Breakfast
             8:00 a.m. Presentation
             9:30 a.m. Facility Tour (optional)

FEE:   Individual ticket --
          Board Member: $10.00
          Member:  $10.00
          Non-members: $15.00
          Student:  $10.00

RSVP by Monday, June 16th or register now here: click this link

There's a New SIG in Town

In March 2008, the Direct Marketing Special Interest Group (DM SIG) began meeting to discuss issues related to the field of direct marketing. RAMA launched this new SIG to better serve the evolving needs of marketers in the Greater Rochester area.

Members of the DM SIG are:

• Jenny Champeau, Unisys (Chair)
• Betsy Chapman, LaBella Associates
• Rob Ewanow, Garlock Sealing Technologies
• Christina Johnson, Erdman Anthony
• Douglas Lackey, Xerox
• Brian Rapp, Roberts Communications
• Janet Roy, The College at Brockport
• Sara Weet, Unisys

We need your input!

The DM SIG is charged with providing relevant information, events and insights to help RAMA members increase their direct marketing knowledge, understanding and effectiveness.

Whether your direct marketing intersts focus on the big picture only, or involve the day-to-day tactical details, or are anywhere in between, we want to hear from YOU.

The DM SIG is conducting a brief online survey to get your input on topics and activities that interest you. When you receive the survey, please take a moment to complete it. Your responses will help us plan upcoming events that will benefit you.

Please contact Jenny Champeau at Unisys if you would like more information or have questions about the RAMA DM SIG.

Thank you.