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5 Simple Human Truths

October 18, 2017 @ 11:30 am - 1:00 pm


Breaking Down Buyer Behavior
Presented by Peter Infante, Chief Strategy Officer, Butler/Till

Read Peter’s Blog, “Are You Thinking “Brand Out” Or “Consumer In?” for a sneak peek at what we’ll be discussing.

While it may sound obvious, marketing works best when it dovetails with how people naturally behave and make choices. This is important because all too often a marketer’s mindset is “brand out.” In other words, they’re so passionately fixated on telling the story of their brand, products, benefits, and offers, they don’t always consider what people need most from the brand and the emotions that drive their choices. Based on research about decision making, Peter will present a collection of instinctual human behaviors he calls “simple human truths.”

Why Attend?
Peter’s simple human truths have implications for how we make decisions and can be used to better understand your marketing challenges and inspire more effective solutions.

Who Should Attend?
Marketing professionals and students alike can benefit from this lunch and learn. Marketers across every industry, B2B and B2C, can boost their performance by better understanding their customers and gain a competitive advantage in an industry mistaking their clients’ and customers’ needs. Marketing, communications, and advertising students will gain new insight into one of the key elements of marketing.


October 18, 2017
11:30 am - 1:00 pm
Event Tags:


AMA | Rochester


Monroe Golf Club
155 Golf Ave
Pittsford, 14534 United States
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