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Google and the Marketer
April 27 @ 11:30 am - 1:00 pm
Where can you go to learn about Google Analytics, AdWords and YouTube and have a great lunch? Learn from three digital marketing pros — Matthew Weaver, Digital Marketing Director, Mason Digital will talk about YouTube; Scott Ensign, Vice President of Digital Media, Dixon Schwabl, will talk about AdWords; Chris Grant, Marketing Analyst, Sigma Marketing, will cover Google Analytics.
Lunch Buffet: Penne with Vodka Sauce, Tortellini with Marinara, 2 salads, and rolls, delish!
Vice President of Digital Media, Dixon Schwabl
Scott Ensign has more than a decade of integrated digital media and marketing experience. He has led large agency teams of paid search, social, SEO, and online display marketing professionals. In roles in account service, strategy, and media, Scott has developed and overseen the execution of digital marketing programs for some of North America’s largest brands.
Digital Marketing Director, Mason Digital
Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.
Marketing Analyst, SIGMA Marketing Insights
Chris Grant is a Marketing Analyst for SIGMA Marketing Insights where he works on a variety of B2B and B2C clients. He has over eight years of experience in data analytics and loves to turn insights into actions. Chris earned an MBA from the University of Rochester with concentrations in Marketing, Consulting, and Computer Information Systems.