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Leveraging the Internet of Things
November 15, 2017 @ 7:30 am - 10:00 am
The Internet of Things (IoT) is in its infancy. In 2017, expect businesses to leverage the power of billions of connected devices—a marketer’s dream. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the IoT to transform how we leverage tech and data.
- Fred Beer, President, ITX Corp
- Bryan Lubel, President, Integron
- Sean Hansen, Professor, RIT Saunders College of Business
This panel discussion will explore the possibilities of the Internet of Things and its application to marketing communications and brand positioning. Also, breakfast!
Who Should Attend?
Marketing Professionals and Students who want to flex their data and technology interests.
A BIG thank you to our media sponsor, Spectrum Reach!