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Pinnacle Awards 2017
May 18 @ 5:30 pm - 9:00 pm$65 - $85
Pinnacle Awards 2017
The Pinnacle Awards are back and bigger than ever!
Come celebrate the 5th annual Pinnacle Awards with us Thursday, May 18 at Anthology in downtown Rochester.
You got results. It’s time to see if you also got rewards!
AMA | Rochester is hosting our 5th Annual Pinnacle awards. Join Rochester’s marketing community in celebration of another year putting answers into action to drive remarkable #results!
See you there!
Pinnacle Award Winners
|Business-to-Business Communications IMC||FOR PROFIT||Paychex Inc. — “Let’s Do Something Great” Campaign||PAYCHEX INC|
|Business-to-Business Communications IMC||NOT-FOR-PROFIT||Excellus BlueCross BlueShield Fearless Campaign||Roberts Communications|
|Business-to-Consumer Communications IMC||FOR PROFIT||LensCrafters See. Good. Daily. Integrated Campaign||TRUTH COLLECTIVE|
|Business-to-Consumer Communications IMC||NOT-FOR-PROFIT||Willow Domestic Violence Center “Abuse Is Abuse” Campaign||Tipping Point Communication +TRUTH COLLECTIVE|
|Small Budget Campaign (Less than $5k out-of-pocket expense)||FOR PROFIT||RSA AMA Small Budget Entry- Why Web to Print Video||Rochester Software Associates|
|Small Budget Campaign (Less than $5k out-of-pocket expense)||NOT-FOR-PROFIT||SUNY Geneseo Knight Time Rewards Program||SUNY Geneseo|
|Small Business/Organization Campaign (Fewer than 50 employees)||FOR PROFIT||The Steel Edge Sno Pusher Campaign||MAKEWAY|
|Small Business/Organization Campaign (Fewer than 50 employees)||NOT-FOR-PROFIT||Champion Academy Extreme Mentoring and Empowerment Initiative||TIPPING POINT COMMUNICATIONS|
|Special Event||FOR PROFIT||Season of Small Business||PAYCHEX INC|
|Special Event||NOT-FOR-PROFIT||Allendale Columbia’s Make Your Mark Gala||DIXON SCHWABL|
|Advertising (Print)||FOR PROFIT||Incite Magazine||DIXON SCHWABL|
|Advertising (Online)||FOR PROFIT||Carestream revamps media plan and drastically improves awareness and interest||CARESTREAM HEALTH|
|Collateral||FOR PROFIT||Storyline||Dixon Schwabl|
|Collateral||NOT-FOR-PROFIT||Heidi Marcin (FLCC)||Finger Lakes Community College|
|Direct Mail/Direct Response||FOR PROFIT||D4 Chief Legal Officer Loaded Dice Mailing||The Verdi Group|
|Direct Mail/Direct Response||NOT-FOR-PROFIT||HUGS (Help Up Give Smiles) Foundation Inc.||Dresden Public Relations|
|Logo Design||NOT-FOR-PROFIT||Fusion Fest Logo||Dresden Public Relations|
|Most Improved Tactic||FOR PROFIT||CaterTrax Refreshed Channel-Specific Microsites to Streamline Processes, Increasing Traffic and Leads by Record Amount||CATERTRAX|
|Print Piece/Packaging (invitation; poster; product package)||FOR PROFIT||Three Brothers Wineries and Estates||The Martin Group|
|Print Piece/Packaging (invitation; poster; product package)||NOT-FOR-PROFIT||Al Sigl Retirement Invitation||Dixon Schwabl|
|Social Media Initiative||FOR PROFIT||Textron: Make Something Real Video||Roberts Communications|
|Social Media Initiative||NOT-FOR-PROFIT||RBC Heritage Social Media Channels Help Drive Record Ticket Sales||Dixon Schwabl|
|TV or Radio commercial (:90 seconds maximum)||FOR PROFIT||Wesley, Clark & Bates Radio Lead Gen Campaign||Tipping Point Communication|
|TV or Radio commercial (:90 seconds maximum)||NOT-FOR-PROFIT||Laker Stories||Finger Lakes Community College|
|Video (broadcast; online; commercial; or PSA up to 2 minutes)||FOR PROFIT||“Let’s Do Something Great” Video||PAYCHEX INC|
|Video (broadcast; online; commercial; or PSA up to 2 minutes)||NOT-FOR-PROFIT||A Great Heart||MYERS CREATIVE + CAUSEWAVE COMMUNITY PARTNERS|
|Website||FOR PROFIT||Adrian Jules Custom Clothiers website||FLANNERY PR|
|Website||NOT-FOR-PROFIT||RBC Heritage Website||Dixon Schwabl|
|Influencer Marketing/ Blog||FOR PROFIT||Carestream Blog Drives Brand Awareness||Carestream Health|
|Digital marketing||FOR PROFIT||Carestream’s Digital Marketing Reaches New Levels via Social Media and SEO||Carestream Health|
|Digital marketing||NOT-FOR-PROFIT||The Great New York State Fair||Dixon Schwabl|
|Photography||FOR PROFIT||Gunlocke NeoCon Series||Grant Taylor Photography|
|Photography||NOT-FOR-PROFIT||Zoobilation 2016 Photography||Grant Taylor Photography|