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October 2017

5 Simple Human Truths

October 18 @ 11:30 am - 1:00 pm
Monroe Golf Club, 155 Golf Ave
Pittsford, 14534 United States
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Tickets Breaking Down Buyer Behavior Presented by Peter Infante, Chief Strategy Officer, Butler/Till While it may sound obvious, marketing works best when it dovetails with how people naturally behave and make choices. This is important because all too often a marketer’s mindset is “brand out.” In other words, they’re so passionately fixated on telling the story of their brand, products, benefits, and offers, they don’t always consider what people need most from the brand and the emotions that drive their…

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November 2017

Leveraging the Internet of Things

November 15 @ 7:30 am - 10:00 am
The Via Mina (Formerly Pomodoro’s), 3400 Monroe Ave
Pittsford, NY 14618 United States
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Tickets The Internet of Things (IoT) is in its infancy. In 2017, expect businesses to leverage the power of billions of connected devices—a marketer’s dream. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the IoT to transform how we leverage tech and data. Panelists: Sean Flaherty, EVP Strategy, ITX Corp Bryan Lubel, President,…

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January 2018

January Networking Event

January 1, 2018 - January 31, 2018

TBD

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February 2018

Super Bowl Ad Review

February 7, 2018 @ 5:30 pm - 7:30 pm
Pomodoros in Pittsford, 3400 Monroe Ave.
Rochester, NY 14618 United States
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Panel review with audience interaction of the 2018 Super Bowl Ads

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March 2018

Positive Customer Experience through Social Media

March 1, 2018 - March 31, 2018
Happy Customers

Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric social media strategies to create effective connections. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services.…

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April 2018

A Purpose-Driven Organization – Key to Attracting Millennials

April 1, 2018 - April 30, 2018
millennials

Lazy, entitled, delusional, narcissistic and unreliable are just some of the buzzwords managers are using to describe millennials. Most people -- even people who are considered millennials -- seem to perpetuate this negative connotation that the millennial generation is the problem in today’s workforce. In 2013, according to Hubspot, 68% of corporate recruiters said it was difficult to manage millennials. While it is true some people from this generation are entitled, lazy and delusional, one-size doesn’t fit all. To win with a…

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May 2018

2018 Pinnacle Awards

May 1, 2018 - May 31, 2018

Premier event where the Marketer of the Year is chosen for non-profit and for profit industries.

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June 2018

Networking Event

June 1, 2018 @ 8:00 am - June 30, 2018 @ 5:00 pm

TBD

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