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March 2018

Positive Customer Experience through Social Media

March 21 @ 11:30 am - 1:00 pm
City Grill, 384 East Ave
Rochester, NY 14607 United States
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This lunchtime seminar will focus on how to engage customers with the latest digital media tactics: Snapchat, Twitter, Video, Chatbots, and More. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric social media strategies to create effective connections. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media…

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April 2018

A Purpose-Driven Organization – Key to Attracting Millennials

April 18 @ 11:30 am - 1:00 pm

Lazy, entitled, delusional, narcissistic and unreliable are just some of the buzzwords managers are using to describe millennials. Most people -- even people who are considered millennials -- seem to perpetuate this negative connotation that the millennial generation is the problem in today’s workforce. In 2013, according to Hubspot, 68% of corporate recruiters said it was difficult to manage millennials. While it is true some people from this generation are entitled, lazy and delusional, one-size doesn’t fit all. To win with a…

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May 2018

2018 Pinnacle Awards

May 17 @ 5:30 pm - 9:00 pm
Anthology, 336 East Ave
Rochester, NY 14604 United States
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$45 - $85

RESULTS ROC! For years, the Pinnacle Awards have showcased AMAzing work from the Rochester marketing community that puts Answers into Action, gets real results, and propels the marketing community forward. Our Pinnacle Awards Event is an annual celebration that brings together the Rochester marketing community, represented by large agencies, small agencies, small businesses, and local corporations, to celebrate a collective body of work that is as impressive as it is effective. We'll name the winners in each category and announce…

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June 2018

Networking Event

June 1 @ 8:00 am - June 30 @ 5:00 pm


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