events

Citizen Marketers: When People are the Message

RAMA is proud and excited to announce the up-coming March 21st event with Jackie Huba and/or Ben McConnell of Church of the Customer. [seems we can only get ONE of them; aw... we know they're both fantastic so we'll try not to be disappointed with just one.]

Register now, here.

This event will get you excited about citizen marketers - every day people who are using social media to create content, blogs, podcasts, videos, and more. Every day people writing about your brand, your products, your services, in authentic word-of-mouth marketing.

Using plenty of fun and eye-opening multimedia examples, you'll learn who the citizen marketers are, and what they want. Their motivations will be revealed and you'll learn how to embrace them. The speakers will explain their research into this new, dynamic, interactive marketing mix and also demonstrate the 1% rule and what it means for sites focused on citizen-created content.

This is a perfect follow-up to the Business Blogging Workhop. Together, these two events comprise an "Everything You Ever Wanted to Know About Social Media and Citizen Content but were Afraid to Ask."

Registration here. Details on location and time here.

The American Heart Association presents Go Red

January 25th, RAMA partners with the American Heart Association as it presents its "Go Red" campaign. From inception to results: the goal is to "Love Your Heart. Have a healthy one, make a promise to love and protest your heart."

Featuring Allison Harvey, Director of Development Operations. Allison will discuss the Go Red Campaign including their fund raiser and strategies to market.

Join us for this exciting, hearty, and timely event at Mario's. We will be serving a hearth-healthy lunch and learn more about the importance of taking care of our health - heartwise. Event begins at 11:30, with networking. Lunch at 12:00. Wear RED!

More details to come as the event date approaches. Stay tuned!

Marketing Research Boot Camp

The Simon School Market Research Faculty presents a Market Research Boot Camp, November 30th, 2006 at the Simon Graduate School of Business, 407 Schlegel Hall.

This intense, full day program focuses on the most critical elements of market research. Faculty includes: Sanjog. R. Misra, Associate Professor of Marketing, PhD, Marketing, State University of New York at Buffalo. And, Josko (J.J.) Brakus, Associate Professor of Marketing, PhD, Marketing, Columbia University Buffalo.

• Learn how market research works to help achieve strategic and tactical marketing goals.
• Learn the fundamentsl of research design, including
  • The difference between qualitative, quantitative and experimental methods.
  • Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians).
  • Reporting, action planning and feedback topics.

Cost: $350 per person/$100 per student; includes lunch and refreshements (group discounts available)

[NOTE: this event occured in the past - we are updating the RAMA website/blog and wanted to include this outstanding event as a reminder of our focus on excellence. For more information on this event or on the Simon School, email Dawn McWillams. Please take a moment to visit the Simon School Communications blog, while you're at it.]

Upcoming RAMA Events

October 29, 2007 - Super Hero Marketing Series with Howie Jacobson (details)

September 27, 2007 - Brandjam with Marc Gobe (details)

June 21, 2007 - Summer Solstice Networking Event (details)

June 6th, 2007 - Marketer of the Year Awards (details)

May 24th, 2007 - 7 Secrets to High Google Rankings (details)

April 5th, 2007 - New Member / Member Prospect Breakfast (details)

March 21, 2007 - Citizen Marketing: When People are the Message (details)

February 27, 2007 - I Link, Therefore I Am: Using Blogs and Social Media Proactively (details)

January 25, 2007 - American Heart Association: Go Red Campaign (details)

December 1, 2006 - Marketing Boot Camp: Market Research (details)