Leveraging the Power of Big Brand and Little Brand Strategies

RAMA is ramping back up for an exciting year of marketing events. Click here to see what we're up to with the eBusiness Association's BizTech Series (yours truly is on a panel, September 25th. Click over to the eBusiness Association's website for registration info; full disclosure will be on this blog, following the event listed below)

We start off in September on Tuesday, the 16th, with "Leveraging the power of big brand and little brand strategies" with Richard Wergan, VP of Worldwide Brand Marketing and Advertising Marketing Operations for Xerox, one of Rochester's leading companies.

Our thanks to our title sponsor, Roberts Communications.

Wergan will be speaking on:

•   * Maximizing the competitive advantage of a global brand
•   * Lessons learned during Xerox's recent brand transformation
•   * Paying attention to the macro and micro brand elements

Plan on attending this outstanding luncheon event, to be held at Mario's on Monroe Ave.

Details below.

• Date: September 16tth
• Location: Mario's Italian Steakhouse ... 2740 Monroe Ave. ...
  Roch, NY 14618 ... 585-271-1111
• Time: 11:30 Networking
  12:00 - 1:00 Program and Lunch
• AMA Member price: $30
• Non-Member price: $45
• Student Chapter Member Price: $20
• Board Price: $20

RSVP at this link by September 12th.