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AMA PINNACLE AWARDS WINNERS ANNOUNCED

2018 Pinnacle Winners

Your local marketing team got winning results. Now it’s time to see if you’ll win a Pinnacle award, too. The following organizations and agencies are finalists in their categories. Not every finalist wins, but you want to be there Thursday, May 17, at Anthology to find out…and to see who’s named Marketer of the Year.

FOR PROFIT FINALISTS

CategoryBrandAgency
Advertising (Online)Carestream HealthMartino Flynn
Advertising (Print)L-Tron CorporationL-Tron Corporation
EagleViewThe Verdi Group
Business-to-Business Integrated Marketing CampaignCenturyLink YellowpagesDixon Schwabl
First American Healthcare FinanceFirst American Healthcare Finance
PaychexPaychex
EagleViewThe Verdi Group
Business-to-Consumer Integrated Marketing CampaignManning NapierManning Napier
Dick's Sporting GoodsMartino Flynn
Digital MarketingCarestream HealthMartino Flynn
MassMutualMartino Flynn
Direct Mail/Direct ResponseCarestream HealthThe Verdi Group
Carestream HealthThe Verdi Group
EagleViewThe Verdi Group
Influencer Marketing/ BlogIP.comDixon Schwabl
Most Improved TacticCarestream HealthCarestream Health
Carestream HealthCarestream Health
Carestream HealthCarestream Health
CaterTraxCaterTrax
First American Education FinanceFirst American Education Finance
First American Equipment FinanceFirst American Equipment Finance
Carestream HealthThe Verdi Group
Photography HighmarkGrant Taylor Photography
Print Piece/Packaging (invitation; poster; product package)Manning NapierManning Napier
Three Brothers Wineries & EstatesMartin Group
Small Budget Campaign (Less than $5k out-of-pocket expense)CaterTraxCaterTrax
Small Business/Organization Campaign (Fewer than 50 employees)Pro-Tech ManufacturingMakeway
Social Media InitiativeCarestream HealthCarestream Health
Frontier CommunicationsDixon Schwabl
HologicHelen & Gertrude
Special EventBoulter Industrial ContractorsBrandtatorship/Roberts
Carestream HealthCarestream Health
Carestream HealthCarestream Health
CaterTraxCaterTrax
Video (broadcast; online; commercial; or PSA up to 2 minutes)First American Healthcare FinanceFirst American Healthcare Finance
Pro-Tech ManufacturingMakeway
Rochester Software AssociatesRochester Software Associates
WebsiteCarestream HealthCarestream Health
EagleViewEagleView

NOT-FOR-PROFIT FINALISTS

CategoryBrandAgency
Business-to-Business Integrated Marketing CampaignExcellus BlueCross BlueShieldExcellus BlueCross BlueShield
Business-to-Consumer Integrated Marketing CampaignThe Great New York State FairDixon Schwabl
Thompson HealthDixon Schwabl
MCCMCC
Excellus BlueCross BlueShieldPartners + Napier
CollateralEastman School of MusicEastman School of Music
Excellus BlueCross BlueShieldExcellus BlueCross BlueShield
Pluta Cancer Center FoundationMartin Group
Digital MarketingExcellus BlueCross BlueShieldExcellus BlueCross BlueShield
Most Improved TacticStarbridgeStarbridge
PhotographyMonroe Community College FoundatingDixon Schwabl
Seneca Park Zoo Grant Taylor Photography
Print Piece/Packaging (invitation; poster; product package)Monroe Community College FoundatingDixon Schwabl
University of Rochester Medical CenterDixon Schwabl
Small Business/Organization Campaign (Fewer than 50 employees)CORE: Centre for Ocular Research & EducationMcDougall Communications
Social Media InitiativeFinger Lakes Visitors ConnectionDixon Schwabl
RBC HeritageDixon Schwabl
Special Event2017 World Canals ConferenceDixon Schwabl
Wilmot Cancer InstituteDixon Schwabl
CORE: Centre for Ocular Research & EducationMcDougall Communications
Rochester Institute of Technology | Student Auxiliary ServicesRochester Institute of Technology | Student Auxiliary Services
TV or Radio commercial (:90 seconds maximum)MCCMCC
Video (broadcast; online; commercial; or PSA up to 2 minutes)Breast Cancer Coalition of RochesterMartino Flynn
Causewave Community Partners/Finger Lakes Donor Recovery NetworkMyers Creative Imaging
WebsiteGeva TheatreMakeway
Rochester Institute of Technology | Student Auxiliary ServicesRochester Institute of Technology | Student Auxiliary Services
 


A few notes about the judging:

  • Judging was conducted by the Columbus, OH chapter of the American Marketing Association. The judges were exceedingly complimentary of the work being done in Rochester. Our thanks for their many hours of work.
  • Finalists were determined by a scoring rubric of – strategy, creative execution, and results. Finalist had to meet a minimum total score. That’s why some categories have several finalists and other have none.
  • Silver and Gold winners had to meet minimum total scores, as well. Not every category has Silver and Gold winners.
  • Marketer of the Year winners in the Profit and Not-for-Profit categories will be announced at the Pinnacle Awards on May 17. Those winners are based on the highest total scores with tie-breakers at the judges’ discretion. And the winners represent truly brand-building, results-generating campaigns.