AMA| Rochester Collegiate Relations


Brook Lea Country Club

February 23, 2018


Collegiate Conference Brochure



8:15 – 9:00am Registration / Breakfast / Networking

9:00 – 9:15am Conference Overview / Speakers / Sponsors / Twitter Contest Russ McDonald, AMA Rochester, VP Collegiate Relations, Conference Chair

9:15 – 9:30am “Summer Assignment at Merlin Digital Printing Solutions” Morgan van der Horst, St John Fisher College, Class of 2018

9:30 – 10:30pm “Start a Business on a Shoe String Budget” Greg Cunneyworth, RIT Graduate founded Makeway LLC

10:30 -11:30am Student Marketing Campaign Competition – Charles Schwab – Cash Awards Sponsor Introduction, Entries, Judges, Judging Criteria Russ McDonald, AMA Rochester Collegiate Relations Student Team Submission Overviews Charles Schwab: Campaign Summary / Awards Philip Hofmeister, Buffalo/Rochester/Syracuse Branch Manager

11:30 – 12:30pm “Finding Your Sweet Spot” Leire Bascaran, Helen & Gertrude, Head of Client Services

12:30 – 12:45pm Morning Session Wrap / Twitter Winners Russ McDonald, AMA Rochester

12:45 – 1:30pm Lunch / Afternoon Networking

1:30 – 4:00pm Career Fair, Career / Resume Advisors, Colleges and University Business Programs: Niagara University, RIT Saunders, SUNY Brockport College, St John Fisher College, RIT School of Communication