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March 2017

Half-Day Marketing Analytics Seminar

March 23, 2017 @ 7:30 am - 11:30 am
Pomodoros in Pittsford, 3400 Monroe Ave.
Rochester, NY 14618 United States
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Half-Day Marketing Analytics Seminar

Half-Day Marketing Analytics Seminar   Event Slides Are you ready to dig deeper with your data but don’t know where to start? It is no secret that the digital space has opened the door to more information than ever before and online marketing tactics are increasingly easier to track. The days of intuition based decision-making are gone and marketers need to harness the insight at our finger tips to be successful. With the demand for data at the forefront we…

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April 2017

Google and the Marketer

April 27, 2017 @ 11:30 am - 1:00 pm
City Grill, 384 East Ave
Rochester, NY 14607 United States
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Google and the Marketer

Where can you go to learn about Google Analytics, AdWords and YouTube and have a great lunch? Learn from three digital marketing pros -- Matthew Weaver, Digital Marketing Director, Mason Digital will talk about YouTube; Scott Ensign, Vice President of Digital Media, Dixon Schwabl, will talk about AdWords; Chris Grant, Marketing Analyst, Sigma Marketing, will cover Google Analytics. Lunch Buffet: Penne with Vodka Sauce, Tortellini with Marinara, 2 salads, and rolls, delish! Panelists Scott Ensign Vice President of Digital Media, Dixon…

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July 2017

AMA Rochester Summer Networking on the Bay

July 12, 2017 @ 5:30 pm - 7:30 pm
Murphy’s Law, Empire Blvd, 1400 EMPIRE BLVD.
WEBSTER, 14580 United States
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TBD

Let’s raise a glass to another great year with marketing friends old and new at AMA Rochester’s second annual summer kick-off party. Enjoy light appetizers and a cash bar while you share the spectacular views of Irondequoit Bay at Murphy's Law on Empire Blvd. Stop by to say Aloha to your AMA Rochester friends - we’ll see you again in September. Cheers! Why Attend? Come for the tasty apps but leave with new ideas, inspirations, and a sense of motivation.…

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September 2017

Roll Into a New Year of AMA Events with Networking @ Radio Social!

September 20, 2017 @ 5:30 pm - 7:30 pm
Radio Social, 20 Carlson Rd
Rochester, NY 14610 United States
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Tickets American Marketing Association kicks off its 2017-2018 event season at Rochester's hottest spot, Radio Social! Hors D'oeuvres, Cocktails, Craft Beer and Games! Why Attend? Roll up for the fun games and Mediterranean munchies and leave with new ideas, inspirations, and a sense of motivation. Surround yourself with passionate marketers just like you and you could find your next hire, next career move, keep up-to-date with trends, build relationships, and become a better marketer. Who should attend? Our networking events…

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October 2017

5 Simple Human Truths

October 18, 2017 @ 11:30 am - 1:00 pm
Monroe Golf Club, 155 Golf Ave
Pittsford, 14534 United States
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Tickets Breaking Down Buyer Behavior Presented by Peter Infante, Chief Strategy Officer, Butler/Till Read Peter's Blog, "Are You Thinking “Brand Out” Or “Consumer In?” for a sneak peek at what we'll be discussing. While it may sound obvious, marketing works best when it dovetails with how people naturally behave and make choices. This is important because all too often a marketer’s mindset is “brand out.” In other words, they’re so passionately fixated on telling the story of their brand, products,…

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November 2017

Leveraging the Internet of Things

November 15, 2017 @ 7:30 am - 10:00 am
The Via Mina (Formerly Pomodoro’s), 3400 Monroe Ave
Pittsford, NY 14618 United States
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Tickets The Internet of Things (IoT) is in its infancy. In 2017, expect businesses to leverage the power of billions of connected devices—a marketer’s dream. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the IoT to transform how we leverage tech and data. Panelists: Fred Beer, President, ITX Corp Bryan Lubel, President, Integron…

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January 2018

January Networking Event

January 18 @ 5:30 pm
Rohrbach Railroad Street Beer Hall, 97 Railroad St
Rochester, 14609 United States
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Colleagues and Craft Beer: A Night of Networking at Rohrbach's Connect with Cool Colleagues (and craft beer) Thursday, January 18th! Join us for networking social hour at Rohrbach Beer Hall on Thursday, January 18th for this month's Networking Happy Hour. (You know you’re going stir crazy thanks to our lovely winter weather. This is the perfect cure!) Bring a friend and make 2018 the year you expand your network! Don't forget to bring plenty of business cards for all the…

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February 2018

Super Bowl Ad Review

February 7 @ 5:30 pm - 7:30 pm
Via Mina, 3400 Monroe Ave.
Rochester, 14618 United States
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Super Bowl Ads--almost as big as the big game itself! Tickets Back again by popular demand but with a different twist this year. You and our expert panel will be rating the SuperBowl advertising – the good, the bad, and the ugly. Join John Kucko, from Channel 8, who will again be our emcee, Pete VonDerLinn, Partners + Napier, Erika Bushey, RIT and Robin Lohkamp, Truth Collective complete the panel. And the audience will have an opportunity to voice its…

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March 2018

Positive Customer Experience through Social Media

March 21 @ 11:30 am - 1:00 pm
City Grill, 384 East Ave
Rochester, NY 14607 United States
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This lunchtime seminar will focus on how to engage customers with the latest digital media tactics: Snapchat, Twitter, Video, Chatbots, and More. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric social media strategies to create effective connections. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media…

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April 2018

A Purpose-Driven Organization – The Key to Attracting Millennials

April 18 @ 11:30 am - 1:00 pm
Monroe Golf Club, 155 Golf Ave
Pittsford, 14534 United States
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millennials

TICKETS ON SALE NOW: Register to Attend.  Join us at this Point - Counter Point Panel: Millennials Vs. Boomers/GenX Bosses To win with a millennial workforce, you need to give them a sense of purpose and the freedom to succeed on their terms. While it is true, there are entitled, lazy, and delusional folks in every generation, Millennials take the rep. What we're finding is this group might just be motivated by something different - a sense of purpose and…

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