Marketing Research Boot Camp

The Simon School Market Research Faculty presents a Market Research Boot Camp, November 30th, 2006 at the Simon Graduate School of Business, 407 Schlegel Hall.

This intense, full day program focuses on the most critical elements of market research. Faculty includes: Sanjog. R. Misra, Associate Professor of Marketing, PhD, Marketing, State University of New York at Buffalo. And, Josko (J.J.) Brakus, Associate Professor of Marketing, PhD, Marketing, Columbia University Buffalo.

• Learn how market research works to help achieve strategic and tactical marketing goals.
• Learn the fundamentsl of research design, including
  • The difference between qualitative, quantitative and experimental methods.
  • Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians).
  • Reporting, action planning and feedback topics.

Cost: $350 per person/$100 per student; includes lunch and refreshements (group discounts available)

[NOTE: this event occured in the past - we are updating the RAMA website/blog and wanted to include this outstanding event as a reminder of our focus on excellence. For more information on this event or on the Simon School, email Dawn McWillams. Please take a moment to visit the Simon School Communications blog, while you're at it.]