events

RAMA Presents: Our "Super Hero Marketing Series:" Howie Jacobson

RAMA is pleased to present Howie Jacobson as our
"Cause Marketing Hero!"

Join us on OCTOBER 29TH to see how two powerful brands - Tavern on the Green and the National Center for Missing & Exploited Children - are working together to help protect our children. Not only will you have a chance to hear a renowned speaker, you'll also enjoy a fabulous gourmet lunch prepared by Tastings’ chefs using samples from Tavern on the Green’s new line of food products.

Howie Jacobson is a Managing Partner at Dixon Schwabl Advertising.

He also serves as Chairman of the Board, Golisano Children’s Hospital.

Additionally, he is a Winner of the Top Marketer of the Year award by Advertising Age Magazine.

A Taste of Tavern on the Green:
Launching a world-renowned brand into retail for a cause with Howie Jacobson

When: Monday October 29, 2007 11:30 AM to 1:30 PM
Where: Tastings Restaurant
Wegmans, Pittsford Plaza
3195 Monroe Ave
Rochester, NY 14618

Fees:
AMA Members: $35
Non-members: $50
Students: $25

A portion of this event’s ticket sales will be donated to Hillside Work Scholarship and Golisano Children’s Hospital.

Please register TODAY! This event is sure to be a crowd-pleaser. Register now by clicking here.

Come One, Come All: To Brandjam Humanizing Brands Through Emotional Design

Author Marc Gobe says, "Design is the new advertising," over on his book page at Allworth Press. While studying emotional intelligence is not new, using emotions to drive the economy - and brand your company - is brand new, for marketers, business leaders, consumers, and designers.

On September 27th, RAMA will showcase Marc Gobe at the Riverside Convention Center. Join us to learn how to connect emotionally with your customers through design. Marc will be using the metaphor of a jazz "jam session" to help us understand how to create a melody with our marketing that will connect emotionally to our customers. PLUS...YOU GET A FREE BOOK!

WHEN: Thursday, September 27, 2007 11:30 AM - 1:30 PM

WHERE: Rochester Riverside Convention Center: 123 Main St. E.  Rochester, NY 14604

FEES:   Members:         $40.00
           Non-members:  $60.00
           Students:          $30.00

Table of 10:                $550.00

RSVP by Friday, September 21

For sponsorship opportunities please contact Gabrielle Bedewi

 

HOW: Click this link to register today.

Summer Solstice Sizzler

Join the Rochester Chapter of the American Marketing Association for a fantastic networking event to kick off the summer. Catch up with your fellow RAMA members and guests while you enjoy tasty hors d'oeuvres, music, and a cash bar.

The evening will also give you a chance to meet your 2007-2008 RAMA board, as well as celebrate the past year's success with our outgoing President, John Richelsen. Don't miss this great opportunity to connect with the best and brightest in Rochester marketing while enjoying the start of a beautiful summer here in Rochester.

• WHEN: Thursday, June 21, 2007
• TIME: 5:30-7:30
• WHERE: Rochester Museaum and Science Center
  • Outdoor Patio
  • 657 East Avenue
  • Rochester, NY 14607

FEES for the Summer Solstice Sizzler

• AMA members: $5.00
• Board: $5.00
• Guests: $15.00
• Students: $15.00

Please REGISTER by visiting CVENT HERE.  RSVP by June 20, 2007

Marketer of the Year 2007 - June 6th

Drumroll...please...this year's Marketer of the Year, for 2007, will be announced on June 6th...

At... the Riverside Convention Center.

Brought to you by the Rochester Business Journal, this event promises to be over the top in attendance, excitement, networking, and creative activity. View the finalists here...

Get your registration made now, here.

7 Secrets to High Google Rankings

Our May event promises to help you finally understand the Search Engines - those wiley Internet robots that never do what you want them to do...

Presented by the Rochester American Marketing Association and the eBusiness Association of Rochester, lunch with SEO expert Stephan Spencer, President of Netconcepts.

Join RAMA and the eBusiness Association as we all learn the 7 Secrets to High Google Rankings. During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you'll learn how to ...

• Check your "Google Pulse"
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Wield invaluable SEO tools you've not yet heard of
• Build high-quality links from trusted sites, and boost your PageRank along with your rankings
• Prepare for changes to come... and so much more!

Spencer, founder and president of Netconcepts, is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago...and lots more), for organizations such as the DMA (Direct Marketing Association), the AMA (American Marketing Association), Shop.org, and Internet World. He also contributes to the Natural Search blog and is a Senior Contributor to MarketingProfs, an online ezine, as well as being a monthly columnist for Practical Ecommerce.

WE HOPE TO SEE YOU THERE. BUT...If you can't attend, you can still see Stephan Spencer live during the AMA HOT TOPIC Seminar Series in NYC MAY 25 or Chicago June 22.

For OUR EVENT IN ROCHESTER...

When:      May 24, 2007   11:30 - 1:30
Where:     Eisenhart Auditorium, RMSC
                657 East Ave, Roch NY 14607
                585.271.4320

Lunch + Seminar

• $25 RAMA/EBA members
• $40 Guests/non-members
• $15 Students

Register Now:       Click here

   
**** $1 of every ticket sale will be contributed to
                                    Teens Living with Cancer.*****

Sponsorship opportunities:

SAVE THE DATE

Power Marketing | Get Connected. Get Smarter. Get Results

SAVE THE DATE! SAVE THE DATE!

The American Marketing Association – Rochester Chapter presents:
New Member / Member Prospect Breakfast

Join us for RAMA Membership Orientation Breakfast on April 5^th from 7:30 a.m. to 9:00 a.m. at the Bagel Bin (12 Corners in Brighton) as we discuss the value and benefits of a RAMA membership.

You’ll have an opportunity to meet the RAMA Board members and learn more about the RAMA chapter.

We’ll let you know about some terrific ways to enhance the value of your membership by getting involved and working with the premier marketing organization in Western New York.

You do not have to be a RAMA member to attend. This is a free event.

To RSVP or request more information, email RAMA or Holly Ferrell .

Business Blogging: I Link, Therefore I Am

On Tuedsay, February 27, 2007, RAMA and WME Blogs will present 2 UNIQUE seminar/workshops in   1 day! "Using Blogs and Social Media Proactively"

Blogging 101: Intro to World Civilization: Everything you need to know and answers to all you want to know!

• What is a blog? (Ancient *pre-2006* vs. emerging definitions
• Top 10 Reasons You SHOULDN'T Blog - and 10 More For Why You SHOULD
• Top Reasons You Should be a Part of the Scene
• Who's Talking about You? (Bad things could turn out to be good!)
• Examples from near and far

Blogging 101 Morning registration starts at 8:30.
Session starts at 9:00 and includes continental breakfast.
Session ends at 11:30.

Blogging 201: Tools and Their Usage

• Building an Online Presence using Blogs
• Blog Tools (Yes, there ARE other tools than Typepad, Virginia, but... they aren't as good for business purposes
• Build Your Own Blog - right along with us, as we build a new Typepad Blog [to see requirements, click link below]
• Q & A
• To register: click here.

Blogging 201 Afternoon registration starts at 12:30.
Session starts at 1:00 and includes refreshments.
Session ends at 4:00.
Presenters will be available until 4:30 for extra Q&A, if needed.
Cost: $139 for AMA members. $169 for non-members.

Cost to attend BOTH sessions: Members - $188. Non-members- $238. Includes ALL.
Board Members: $75 for the day. No student or volunteer discounts.

For our presenters bios...

Citizen Marketers: When People are the Message

RAMA is proud and excited to announce the up-coming March 21st event with Jackie Huba and/or Ben McConnell of Church of the Customer. [seems we can only get ONE of them; aw... we know they're both fantastic so we'll try not to be disappointed with just one.]

Register now, here.

This event will get you excited about citizen marketers - every day people who are using social media to create content, blogs, podcasts, videos, and more. Every day people writing about your brand, your products, your services, in authentic word-of-mouth marketing.

Using plenty of fun and eye-opening multimedia examples, you'll learn who the citizen marketers are, and what they want. Their motivations will be revealed and you'll learn how to embrace them. The speakers will explain their research into this new, dynamic, interactive marketing mix and also demonstrate the 1% rule and what it means for sites focused on citizen-created content.

This is a perfect follow-up to the Business Blogging Workhop. Together, these two events comprise an "Everything You Ever Wanted to Know About Social Media and Citizen Content but were Afraid to Ask."

Registration here. Details on location and time here.

The American Heart Association presents Go Red

January 25th, RAMA partners with the American Heart Association as it presents its "Go Red" campaign. From inception to results: the goal is to "Love Your Heart. Have a healthy one, make a promise to love and protest your heart."

Featuring Allison Harvey, Director of Development Operations. Allison will discuss the Go Red Campaign including their fund raiser and strategies to market.

Join us for this exciting, hearty, and timely event at Mario's. We will be serving a hearth-healthy lunch and learn more about the importance of taking care of our health - heartwise. Event begins at 11:30, with networking. Lunch at 12:00. Wear RED!

More details to come as the event date approaches. Stay tuned!

Marketing Research Boot Camp

The Simon School Market Research Faculty presents a Market Research Boot Camp, November 30th, 2006 at the Simon Graduate School of Business, 407 Schlegel Hall.

This intense, full day program focuses on the most critical elements of market research. Faculty includes: Sanjog. R. Misra, Associate Professor of Marketing, PhD, Marketing, State University of New York at Buffalo. And, Josko (J.J.) Brakus, Associate Professor of Marketing, PhD, Marketing, Columbia University Buffalo.

• Learn how market research works to help achieve strategic and tactical marketing goals.
• Learn the fundamentsl of research design, including
  • The difference between qualitative, quantitative and experimental methods.
  • Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians).
  • Reporting, action planning and feedback topics.

Cost: $350 per person/$100 per student; includes lunch and refreshements (group discounts available)

[NOTE: this event occured in the past - we are updating the RAMA website/blog and wanted to include this outstanding event as a reminder of our focus on excellence. For more information on this event or on the Simon School, email Dawn McWillams. Please take a moment to visit the Simon School Communications blog, while you're at it.]