RAMA-Marketer of the Year

Marketer of the Year Awards 2008: Congratulations to Finalists and Winners

There were 17 finalists in over 4 categories in this year's awards program. Award categories were for TurnAround/Start-up Marketer of the Year, Non-Profit Marketer of the Year, Marketer of the Year, and our newest category - Online Marketer of the Year.

Finalists included:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary M. Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing Inc.
• Nukote International Inc.
• Rochester Museum and Science Center
• Tavern on the Green / TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

The 2008 Marketer of the Year Winners are:

• (Overall) Marketer of the Year:  Excellus BlueCross BlueShield
• Turnaround/Start-up Marketer of the Year: Tavern on the Green / TavernDirect.com
• Non-profit Marketer of the Year: United Way of Greater Rochester
• Online Marketer of the Year: George Eastman House

Watch this space for more MOY stories and pictures!!!

Visit the RAMA homepage to download keynote presenter, Peter Cuneo of Marvel Comics' presentation.

RBJ Daily Salutes Marketer of the Year Awards 2008

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration is open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing
• Nukote International
• Rochester Museum and Science Center
• Tavern on the Green/TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

Our Presenting sponsor is the Simon Graduate School of Business

Supporting sponsors: Bob Wright Creative and John Smillie Photography

Tickets are $45 each/$35 AMA members/$400 table of ten
For reservations, visit THIS LINK.

MOY Finalists Announced

Finalists have been announced for the 2008 Marketer of the Year Awards.

This year's program is sponsored by the Rochester  Business Journal and the Simon Graduate School of Business at the University of Rochester.

We wish to recognize the outstanding work of these finalists:

Ad Council of Rochester (www.adcouncilroch.org)
Admar Supply Co. (www.admarsupply.com)
American Diabetes Association (www.diabetes.org)
The Bonadio Group (www.bonadio.com)
Carestream Health Inc. (www.carestreamhealth.com)
Community Place of Greater Rochester (www.communityplace.org)
Element K (www.elementk.com)
Excellus BlueCross BlueShield (www.excellusbcbs.com)
George Eastman House (www.eastmanhouse.org)
Mary M. Gooley Hemophilia Center (www.hemocenter.org, www.fingerlakestriathlon.com)
Nazareth College Arts Center (www.naz.edu/artscenter)
Next Step Publishing Inc. (www.nextSTEPmag.com)
Nukote International Inc. (www.nukote.com)
Rochester Museum and Science Center (www.rmsc.org)
Tavern on the Green/TavernDirect.com (www.taverndirect.com)
Transcat Inc. (www.transcat.com)
United Way of Greater Rochester (www.uwrochester.org)

While all finalists will be recognized for their work, four overall awards winners will be named at a luncheon on May 7, 2008. Awards will be presented for:

• Turnaround/Start-up Marketer of the Year
• Non-profit Marketer of the Year, Marketer of the Year
• And our newest category -Online Marketer of the Year

Marketer of the Year 2008: This Is Just the Beginning

Are you ready? It's not 2008, yet...but RAMA is already gearing up for another exciting Marketer of the Year event. We WANT YOUR PARTICIPATION!

Hey, we NEED YOUR PARTICIPATION!

Marketer of the year is one of our biggest events - designed to support the community we live in. The focus is on YOU and your accomplishments. Get ready, on your mark...

Here's the information you need to know on a downloadable PDF...

Download MOY_app08_REV.pdf

Marketer of the Year: A Glance Back and Forward

It's that time of the year, again. We're well into our plans for Marketer of the Year, more fondly known at MOY, here in Rochester.

Before we move into 2008, and the announcements, let's look BACK...at 2007, and remember that exciting day we awarded this outstanding disctinction to several local companies.

The 2007 Marketer of the Year Finalists included:

• Advertising Council of Rochester / Roberts Communications/The Coalition to Prevent Lead Poisoning
• Eastman Kodak Company–Corporate Brand Group
• Eastman Kodak Company–Graphic Communications Group
• Excellus BlueCross BlueShield
• Hillside Family of Agencies with The Verdi Group
• Home Properties
• Miss Betty’s Slammin’ Sauce
• Roberts Wesleyan College
• St. Joseph’s Villa of Rochester with Kraus Creative