Tag: American Marketing Association

Lead Generation: Latest Trends and Tools

What is lead generation? The process of getting strangers and targeted prospects to raise their hands and say “I’m interested” in your company’s product or service. Three local experts join our lunchtime panel to explore how you can take your lead-gen programs to the next level. If converting contacts and leads into customers is your Read More…

Communicating – Six Seconds at a Time

Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…

NEWS RELEASE: Your Customers are Mobile, Why Aren’t You?

For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 If there’s one thing you should be planning for this year, it’s the impact mobile is going to have on your overall marketing efforts. It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest Read More…