Tag: Lead Generation

Lead Generation: Latest Trends and Tools

What is lead generation? The process of getting strangers and targeted prospects to raise their hands and say “I’m interested” in your company’s product or service. Three local experts join our lunchtime panel to explore how you can take your lead-gen programs to the next level. If converting contacts and leads into customers is your Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…