Tag: marketing

Lead Generation: Latest Trends and Tools

What is lead generation? The process of getting strangers and targeted prospects to raise their hands and say “I’m interested” in your company’s product or service. Three local experts join our lunchtime panel to explore how you can take your lead-gen programs to the next level. If converting contacts and leads into customers is your Read More…

Blossom Road Pub

AMA Young Marketing Professionals Happy Hour

Young Professional Marketers! Join us for some fun, informal networking. Share what’s been keeping us busy at work, cool new ideas we might have. Grab a drink at the bar and join us! Register for free here. Monthly happy hours at the Blossom Road Pub (BRP). Enjoy some great BRP specials and collaborate with fellow Read More…

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…

Are you LinkedIn for business? You should be. Find out why.

42 LinkedIn Inside Sales Tips eBook

Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside Sales Tips eBook will tell you how, along with other tips to help you drive new business. Learn critical practices to help you connect better with prospects and customers and increase revenue. Grab your copy of the eBook Read More…

Use eye-catching imagery for the cover image.

Tips for a Top LinkedIn Company Page

Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More…

Are you LinkedIn for business? You should be. Find out why.

Leverage LinkedIn to Increase Corporate Value & Business Development

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester Mobile: 585.729.2204 Email Katie Kilfoyle Remis Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak Read More…

Are you LinkedIn for business? You should be. Find out why.

C-Suite Should Be Social to Increase Company Value

Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, D.B. Wienke on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Read More…

Communicating – Six Seconds at a Time

Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…