Tag: Partners + Napier

Speed Sharing: Accelerate Your 2019 Marketing Plan

Speed Sharing: Accelerate Your 2019 Marketing Plan Join AMA | Rochester at Pane Vino on the Avenue for your choice of five high-speed sessions to accelerate your marketing results in 2019. We’ve gathered regional experts in the disciplines you need most in the new year. Digital Event Planning: Hugh Lee, Fusion Productions Marketing Research Trends: Read More…

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…

What’s your favorite Super Bowl commercial gonna be?

Join our review on Wed, Feb 6 at 4 p.m. with John Kucko When I asked a few non-marketing people what their favs were from years past were, it was like a trip down the advertising hall of fame. “I always loved those Budweiser horses playing football,” said my friend Paul. “Nothing beats that Doritos Read More…