AMA | Rochester is proud to announce the finalists for the 2014 Pinnacle Awards, featuring the Marketer or the Year Awards.

In the For-Profit section, AMA | Rochester is proud to announce the following finalists:

Branding Campaign

• The Verdi Group & Perry Veterinarians — Perry Vet Rebranding
• Carestream Health — Rebranding Carestream Social Properties

B2B Campaign

• Partners + Napier & Barista Prima — Keurig Green Mountain Coffee Roasters
• The Verdi Group & Skillsoft — Beautiful Mind
• Xerox — Get Optimistic

Integrated Marketing Campaign

• Martino Flynn & The Buffalo Bills — Buffalo Bills Ticket Campaign
• Xerox — Connect Key
• Partners + Napier & Galbani — Caprese Challenge

Small Budget Campaign

• The Verdi Group & Carestream Health — Vita CR Chiropractor Camp
• Vamos Public Relations & Paul Irving — Irving 4 Judge

New Product or Service Launch Campaign

• The Verdi Group & Carestream Health — DRX 2530C Launch
• General Code — Electronic Code Solutions Product Launch

Special Event

• Carestream Health — Meeting The Challenge Of RSNA
• The Verdi Group — The Verdi Beaujolais Nouveau Partee

Advertising (Print)

• Carestream Health — Carestream Corporate Calendar
• Roberts Communications & Xerox — Inkjet

Advertising (Online)

• Carestream Health — US&C X-Ray Solutions

Blog

• Carestream Health — Everything Rad Blog

Collateral

• Martino Flynn & W.F. Young — Absorbine Dealer Catalog

Direct Mail/Direct Response

• The Verdi Group & Profit Strategies (Coolfront) — Coolfront Distributor Mailing
• Roberts Communications & Xerox — Xerox iGen Truth

Logo Design

• Martino Flynn & Genesee Valley Trust — GVT Logo Re-Design
• Truth Collective& Smarter Travel — Smarter Travel Logo

Online/Interactive

• Paychex — (k)Index
• Paychex — 7QuestionsEbook

Photography

• Martino Flynn & The Buffalo Bills — CJ Spiller Photography
• Martino Flynn & Golf Galaxy — GGXY Photography

Print/Packaging

• Clark CSM & Black Button Distilling — Black Button Packaging
• The Verdi Group — Beaujolais Nouveau Partee Invitation

Social Media Initiative

• Carestream Health — Carestream Social Media Initiative

Trade Show Promotion

• Carestream Health — RSNA Promotion

Video/Audio Spot

• Truth Collective & SMART Technologies — SMARTamp
• Martino Flynn & Met Life — Wake Up Call
• K2 Communications & Welch Allyn — Welch Allyn Kleen Spec Video

Website

• Roberts Communications & Health Integrated — Health Integrated Website
• Dumbwaiter Design & Klein Steel — Klein Steel Website
• Clark CSM & Bristol Mountain — Learn to Ski Website
• Atomic Design & Hanna Properties — Hanna Properties Mobile Site

In the Not-For-Profit section, AMA | Rochester is proud to announce the following finalists:

Branding Campaign

• Partners + Napier, Excellus BlueCross BlueShield, and Butler/Till — Life Has a Plan

B2B Campaign

• Excellus BlueCross BlueShield — Turning 65 Program

Integrated Marketing Campaign

• Excellus BlueCross BlueShield, Partners + Napier, and Butler/Till — Life Has a Plan
• Martino Flynn & Breast Cancer Coalition of Rochester — BCCR Campaign

Small Budget Campaign

• Zimmet Group & Allendale Columbia — Cure for the Common Core
• Partners + Napier & Wall Therapy — Wall Therapy Campaign

New Product or Service

• Excellus BlueCross BlueShield — Reaching Our New Consumer Market

Special Event

• Truth Collective & Ad Council of Rochester — Ad Council RISE
• Saunders College of Business at RIT — Saunders College Glasser Lecture

Collateral

• Excellus BlueCross BlueShield — Health Care Exchange Guidebook

Direct Mail/Direct Response

• United Way of Greater Rochester — Living United
• Excellus BlueCross BlueShield — Handraiser Direct Mail Campaign

Online/Interactive Marketing

• Butler/Till — Digital Media Plan, Excellus BlueCross BlueShield
• Dumbwaiter Design & RIT Innovative Learning Institute — ILI Microsite

Photography

• Partners + Napier, Excellus BlueCross BlueShield — Life Has A Plan

Print Piece/Packaging

• Dixon Schwabl & Wilmot Cancer Center — 2013 Discovery Ball
• Excellus BlueCross BlueShield — Life Has A Plan Poster
• K2 Communications & UR Medical Center — Toast to Your Health

Social Media Initiative

• Dixon Schwabl & PGA — PGA Championship Social Media Campaign
• Greece Chamber of Commerce — Taste of the Town

Video/Audio Spot

• Dixon Schwabl & American Lung Association — American Lung Association PSA
• Partners + Napier, Excellus BlueCross BlueShield, and Butler/Till — Life Has A Plan TV Spot
• Greece Chamber of Commerce — Taste of the Town

Website

• Atomic Design & RCIL — RCIL Mobile Site
• Excellus BlueCross BlueShield — Life Has A Plan Website